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Chicago’s Go Program

Chicago’s Go Program is an Individualized Marketing program that helps residents walk, bike, ride transit, and share bikes more frequently, while driving alone less often. Participants have access to free personal support, group activities, and personalized Go Kits full of walking, biking, transit, and bike share information. Local outreach ambassadors help people explore their travel options by engaging residents in dialogue and fostering community partnerships. The program also organizes and leads group events where staff and ambassadors answer questions and provide personal support to help reduce barriers to accessing transportation options. Each program has continued on afterwards as a community-based initiative, independent of the original grant funding. This case study was designated in 2017 and is currently under development.

Results

  • Two thirds (65%) of program respondents reported walking, bicycling, or taking transit more often because of the program.
  • The program successfully engaged racially-diverse, traditionally marginalized communities.
  • The program also helped participants feel more informed about local transportation resources.
  • Each of four local programs has continued on afterwards as a community-based initiative, independent of the original grant funding. This extension past the original grant timeline indicates great cost-effectiveness, since the programs are continuing without the original funding source.

 

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