Several weeks after each home visit, BC21 PowerSmart returned to the homes to verify that products left behind had been properly installed and that residents were satisfied.
How will you monitor and ensure peoples satisfaction with your program and the activity you are promoting?
JEEP used pens, hats, T-shirts and key chains with logos on them.
ReCAP left promotional pamphlets with participants to distribute to others.
Green$aver encouraged promotion by word of mouth by leaving flyers with customers after completing assessments, and asking them to recommend the service if they were satisfied with it. Many new customers were referred by friends who were satisfied with Green$avers services.
Bert the Salmon
produced a 10 minute video for use at community centre talks, and for free distribution to every customer who purchased a mulching lawn mower.
What could you leave behind to encourage word-of-mouth promotion?
At the end of each GAP program, group members were asked to invite others to an introductory session hosted by their EcoTeam. A suggested script was provided.
How could this work for your program?
Participants first heard about GAP as "a program for developing sustainable lifestyles and helping others to do the same." At their first meeting, they were reminded of this goal, introduced to the recruiting process, and asked: "Are you up to attempting to create two more teams at the end of the program?" At the end of the program, each participant was asked to invite people to an introductory event.
Recycling neighbours in the city of Claremont were recruited to invite their non-recycling neighbours to participate.
People receiving home visits from ReCAP were simply asked: "If you are happy with the service you received, please tell others about it." This request was made orally at the end of the visit and was repeated on the recommendation sheet left with the residents.
Participants in Ottawas Commuter Challenge were encouraged to "bike or bus with a buddy", thereby encouraging participants to ask others to join them.
Tip: Research shows that this approach will not work if the person is not interested in spreading the word or feels pressured to do so.
Tip: See the Tool Obtaining a Commitment.
How and when will you ask for this agreement?
GAP provided each EcoTeam with information on what they had achieved and sent past and current participants quarterly information on global EcoTeam accomplishments.
Tip: See the Tool Feedback.
Tip: Click on an image to enlarge it. Click your back button to return to this page.
This map provided past and current GAP participants with information on global program achievements that they could share with others (1996).
How will you provide feedback?