Climate Change Resources

This section of the site provides quick access to case studies and helpful on-line social marketing resources for those who promote climate change mitigation and adaptation behaviours. We welcome suggestions for additional case studies and resources.

Latest News

October 15, 2018 Three New Case Studies, Two New Resources Added in this Topic Category
We've recently added two full case studies and one short summary from our three new Landmark energy case studies. You can see them in the left hand column below. In the right hand column below, you'll see two recently added resources.  Let us know what you think.

Most Recent Climate Change Case Studies

Bike Smarts  EnvironmentHealthSafety

The Bike Smarts program was introduced in Lochside Elementary School to educate students about bicycle safety and to encourage them to travel by bicycle. As part of the program, parents of the students became involved in cycling to school with their children and participated in a cycling field trip.

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The Clean Air Commute  EnvironmentHealth

Pollution Probe hosts an annual, month-long Clean Air Campaign to raise awareness about smog, vehicle emissions and related respiratory problems. The main event of this campaign is The Clean Air Commute, a one-day event in which employees pledge to carry out cleaner commuting practices. In 1996 a pilot was conducted to build on the one-day event and measure the resulting changes over a period of three months.

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The Environment Network  EnvironmentHealth

This comprehensive program utilized several strategies including home visits, incentives and starter kits to induce households to reduce energy, water consumption, waste to landfill and pollution.

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In Concert with the Environment  Environment

In Concert With The Environment ( In Concert) is a customizable educational program developed by EcoGroup. It is sold to electric, natural gas, and water utilities in the U.S. who provide the program to local schools free of charge. In Concert teaches about careful use of resources, particularly energy and water use, providing a hands-on, real-life learning experience for students in grades 6-12, and their families.

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Iowa City  Environment

To influence households to reduce natural gas and electricity use, 20-minute home visits were conducted in which conservation strategies were explained, people were asked to participate, and a commitment to participate was requested.

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Jasper Energy Efficiency Project (JEEP)  Environment

To promote energy conservation, Jasper residents received a one-hour home visit in which conservation strategies and a retrofit incentive program were explained. They were also offered energy efficient products, installation included. The JEEP program won five awards, including two from the International Association of Business Communicators.

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Pacific Gas and Electric  Environment

Pacific Gas and Electric was using home audits to encourage residents to improve the energy efficiency of their customers' homes. In order to improve the effectiveness of home visits, the utility trained some of its auditors to obtain commitment from the resident, to frame recommendations in terms of "loss" rather than "gain" and to convey recommendations in a personalized, vivid manner.

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Peterborough Green-Up  Environment

Peterborough Green-Up is a non-profit community environmental organization that helps people become more resource efficient through a home visit service. A demonstration Ecology Park is also run, in conjunction with related workshops and clinics.

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Vancouver's Employee Trip Reduction Program  EnvironmentHealth

The Greater Vancouver Regional District's (GVRD's) Employee Trip Reduction Program took an integrated, multi-modal approach. By supporting the use of all modes of alternative transportation, a higher rate of employee buy-in could be obtained. This case study also shows how a municipality first developed a program for its own employees and then used it as a model for other employers. Even though GVRD has more resources to draw on than many other municipalities, the program's elements can be replicated by any community. This case study documents a program that took place between 1996 and 2002. A separate case study covers more current details on the public program that resulted.

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Better Buildings Partnership  EnvironmentHealth

Toronto's Better Buildings Partnership (BBP) involves comprehensive energy efficiency retrofits and building renewal initiatives for buildings in the public, non-profit and private sectors. Innovative financing strategies are implemented and energy and water technologies are bundled together with other building renewal measures to allow for project flexibility.

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Do Your Share for Cleaner Air  EnvironmentHealth

The region of Greater Cincinnati implemented an episode day program to deal with the problem of smog and air quality. When smog levels were particularly high, citizens were notified and encouraged to change their behaviours to less polluting ones. The focus was primarily on commuting, but includef other polluting activities as well. The campaign was known as "Do Your Share for Cleaner air".

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Ozone Action Program  EnvironmentHealth

In Southeast Michigan, the Clean Air Coalition runs a program to help reduce the formation of ground level ozone, which is a threat to environmental and human health and is one of the primary contributors to smog. The Ozone Action Program educates households and businesses, and encourages participation in voluntary ozone reduction activities. A key component of the program involves Ozone Action alerts which are issued when ozone levels are expected to exceed federal standards the following day.

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Spare the Air  EnvironmentHealth

When air pollution concentrations approach unhealthy levels, people living and working within the San Francisco Bay Area are notified, and encouraged to avoid activities that pollute the air. Partnerships with local businesses and public agencies allow the program to target commuters at work, and offer information, incentives and services to help them choose less polluting alternatives.

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Landmark Case Study Green Communities Active and Safe Routes to School (1996 to 2005)  EnvironmentHealthSafety

The Green Communities Active and Safe Routes to School program encourages families to reduce automobile use and increase physical activity for children as they travel to and from school. This case study covers pilot implementation by Greenest City, and expansion to other schools across the Greater Toronto Area and then throughout Ontario. Green Communities Canada now supports delivery of Active and Safe Routes to School programs nationwide. Updated in 2005. More recent information is contained in a new case study.

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Ottawa's Commuter Challenge  EnvironmentHealth

Ottawa's Commuter Challenge is a week long event that encourages people of legal driving age (16+) to reduce air pollution by using active or sustainable transportation to get to and from work or school. People are asked to walk, cycle, take the bus, telework, carpool, or a combination of those, instead of driving alone.

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Most Recent Climate Change Resources

Fuel Efficient Automobiles  Environment

Promoting and Sustaining Consumer Demand for Highly Fuel Efficient Automobiles. Canadian consumer segmentation, barrier analysis and strategy suggestions regarding the purchase of highly efficient vehicles. Download PDF

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Practices for Sustainable Communities  Environment

This guidebook contains a range of best practices for overcoming barriers to water efficiency, sustainable landscaping and sustainable transportation through alternative development standards, alternative housing and xeriscaping. It also reviews a range of transportation demand management (TDM) and transportation system management (TSM) strategies, and includes a section on sustainable community indicators. A priced publication that can be ordered on line from Canada Mortgage and Housing Corporation (CMHC.)

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The Psychology of Climate Change Communications  Environment

A guide to crafting climate change messages that are engaging, understandable, accurate and effective.

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The Psychology of Global Warming  Environment

Insights from the psychology of judgment and decision making that might help the climate community communicate global warming science to an often skeptical public.

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Americans' Knowledge of Climate Change  Environment

Of those Americans who think global warming is happening, nearly two in three (62%) say they are either extremely (30%) or very (32%) sure that it is. Three years ago, in May 2011, fewer (54%) were as sure. Also, Americans continue to be unaware of the extent of scientific consensus on climate change. Only one in ten Americans (12%) know that 90% or more scientists have concluded human- caused global warming is happening. More than twice as many Americans – about three in ten (28%) – think fewer than half of climate scientists have reached this conclusion.

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Program Impact Attribution  EnvironmentHealthSafety

This document provides a brief summary of options for assessing what portion of any measured behavior changes resulted from your program and what portion resulted from other influences. These options can also be used to attribute the affects of your program on a wide range of related variables such as resources used, pollutants released, accident rates and health status.

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The Rebound Effect  Environment

An assessment of the evidence for rebound effects and net economy-wide energy savings from improved (building and transportation) energy efficiency. Read More »

Centre for Climate Change Communications  EnvironmentHealth

Includes a climate change communication primer for public health professionals, and reports based on ongoing national surveys of Americans' climate change and energy beliefs, attitudes, policy support and behavior

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How to Craft a Climate Change Communication  Environment

This blog post provides an illustrated, step-by-step example of how to craft an action-based climate change communication that incorporates lessons from behavioral psychology

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How to Communicate the Scientific Consensus  Environment

This study used an online national quota sample to compare three approaches to communicating the scientific consensus on climate change, namely: (a) descriptive text, (b) a pie chart and (c) metaphorical representations.

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Public Perceptions of the Health Consequences of Global Warming  EnvironmentHealth

This study suggests the need for a public health education campaign to help Americans understand the health risks of climate change.

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Communicating Climate Change with the European Centre-right  EnvironmentHealth

This is the first report on this theme written for a European audience.  It follows a 2013 report on communicating with a centre-right audiences in Britain. The approach taken is strongly grounded in the wider research into political values and framing and is intended to complement similar research in the US.

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What's in a Name? Global Warming vs. Climate Change  EnvironmentHealth

This report provides results from three studies that collectively find that global warming and climate change are often not synonymous--they mean different things to different people--and activate different sets of beliefs, feelings, and behaviors, as well as different degrees of urgency about the need to respond.

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Connecting on Climate: A Guide to Effective Climate Change Communication  EnvironmentHealth

This guide presents information on effective climate change communication in a digestible, actionable form to enable communicators to 'up their game' when engaging Americans on climate solutions of all types and scales.

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Framing Environmental Health  EnvironmentHealth

The toolkit models how to use the FrameWorks Institute's evidence-based recommendations for communicating with average Americans about these issues in ways that build public understanding and support.

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