In this guide, we summarise this information, and give practical examples relevant to managing invasive animals. We also recommend how to develop new communications strategies and evaluate current communications against best-practice behaviour change principles.
This guide is for practitioners who are developing and delivering communications related to invasive animals. But many of the general principles and concepts discussed also apply to science communication more broadly. Above all, the guide outlines a systematic approach for developing and evaluating content-driven communication strategies, so that policymakers, scientists and engagement specialists can connect more effectively with their target audiences. |
