Title:

Behaviourally Effective Communications for Invasive Animals Management: A Practical Guide

URL: https://community.invasives.com.au/wp-content/uploads/sites/4/2020/07/InvasiveAnimalsCommsGuide2015_web.pdf
Summary:

This guide is for practitioners who are developing and delivering communications related to invasive animals.

Highlights:

In this guide, we summarise this information, and give practical examples relevant to managing invasive animals. We also recommend how to develop new communications strategies and evaluate current communications against best-practice behaviour change principles.

This guide is for practitioners who are developing and delivering communications related to invasive animals. But many of the general principles and concepts discussed also apply to science communication more broadly. Above all, the guide outlines a systematic approach for developing and evaluating content-driven communication strategies, so that policymakers, scientists and engagement specialists can connect more effectively with their target audiences.

Topics: Environment:, Sustainable agriculture and wildlife conservation
Location: Australia
Resource Type: strategies and interventions, training and toolkits
Publisher: Invasive Animals Cooperative Research Centre
Date Last Updated: 2021-07-23 11:55:10

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