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Landmark Case Study Fort Collins Efficiency Works (Neighborhoods).  Environment

In a pilot from the fall of 2015 to the fall of 2016, Fort Collins Utilities doubled enrollment rates, converted 44% of energy efficiency assessments to comprehensive upgrades, and doubled average project energy savings. In 2017, this pilot received both Landmark designation and the American Public Power Association Energy Innovator award. The pilot offered a streamlined, turn-key service for homeowners that overcame key barriers to participation such as lack of time to select and meet with contractors, too many complex technical scope of work decisions, homeowner distrust of contractor proposals, and concerns about paying for improvements. The campaign also used a propensity model to target the neighborhoods with the highest potential for saving, and then direct mail marketing to neighborhoods with the highest propensity to participate. This case study was designated Landmark in 2017. 

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Landmark Case Study Ohm Connect’s #OhmHour Peak Time Energy Conservation Program  Environment

OhmConnect pays participants to save energy when it’s most beneficial to the grid and their wallets. On average, participants save 50-100 kWh at peak times per year per household. This case study highlights three innovative elements of the program: a focus on reducing peak demand with remarkable frequency, flexibility and precision; rich gamification features that encourage user participation; and an option to automate energy savings that was not available until the recent installation of smart meters and widespread availability of smart devices. Designated in 2017.

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Landmark Case Study Capitol Hill In Motion  EnvironmentHealth

Capitol Hill In Motion is a recent evolution of the individualized marketing approach used by King County, Washington State, USA. It illustrates how to further engage communities where most trips are already not drive-alone. With remarkably high signup rates, this campaign also delivered a solid 16% average reduction in drive-alone trips (surpassing the campaign goal and King County’s overall goal of a 10% reduction).  Designated in 2017. 

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Landmark Case Study Chicago’s Go Program  EnvironmentHealth

Chicago’s Go Program is an Individualized Marketing program that helps residents walk, bike, ride transit, and use bike share more frequently, while driving alone less often. Compared with past Individualized Marketing efforts in other cities, the Go Programs have pushed the envelope of inclusive, accessible programming that serves a very broad range of Chicago neighborhoods - and the very high participation rates and positive post-program stakeholder input show that this effort paid off. Because of these successes, the Go Program can serve as a model for other communities looking to integrate equity and diversity in Transportation Demand Management programs. On average, 65% of post-program survey respondents report increased walking, biking, or transit usage because of the program. The program’s behavior-changing results led the City of Chicago to designate funding for additional neighborhoods in the future. Designated in 2017. 

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Clean Air at Home  EnvironmentHealth

"Clean Air at Home: Small Steps Make a Big Difference" is a targeted, community-based social marketing campaign that reduces young families’ exposures to environmental contaminants at home such as mould, dust, fumes from toxic cleaners and tobacco smoke. Almost three in four participants changed some of their behaviors and almost one half reported performing all five of the behaviors being promoted.

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Landmark Case Study Brisbane's Active Schools Travel Program  EnvironmentHealthSafety

By the end of 2017, Brisbane’s Active Schools Travel Program had engaged over 157 primary schools to reduce single car trips by up to 35% and increase walking trips correspondingly. Half of the students at participating schools travel to school by active means, twice the state average. This program illustrates good use of safety instruction and practice, stamped student passports, norm appeals, competitions, and three levels of recognition and incentives. Designated a Landmark Case Study in 2018. 

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Landmark Case Study Energy Connect  Environment

Energy savings and occupant comfort can be achieved quickly and persistently in large, complex facilities when building operators and mechanics see energy savings as part of their job and are empowered to solve building performance issues. This program, called Energy Connect, demonstrates how inherently risk-adverse and cash-strapped hospitals with the primary mandate of patient care, can adopt a culture of conservation without adding any new resources. A package of five interventions, developed using a Design Thinking approach, were tested in healthcare living labs across six diverse healthcare facilities at the second largest health network in North America. Verified first year results show annual energy savings at three facilities from 3% to 12% attributable to Energy Connect. Preliminary unverified results in the other three facilities also show energy savings. Designated a Landmark Case Study in 2018.

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Landmark Case Study Energy Star  Environment

ENERGY STAR is one of the most effective public sector voluntary behavior change programs in U.S. history. The program was designed with the goal of decreasing greenhouse gas emissions by increasing the energy efficiency of products. ENERGY STAR sets national specifications for energy efficient products that are in the top 20% of efficiency for the product category. As efficiency in each product category improves, the specification moves up, encouraging continual improvement. Manufacturers that meet the specifications can use the ENERGY STAR label on products and in their marketing. Utilities can set rebate dollars based on a nationally accepted specification which makes it easy for manufacturers and retailers to participate in their rebate programs. Ultimately, consumers can easily identify products that are energy efficient when shopping. This case study was designated in 2017 and is currently under development.

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Landmark Case Study ClimateSmart Home Service, Queensland, Australia  Environment

Once a resident signs up for Queensland’s ClimateSmart Home Service, a licensed electrician visits the home, installs a variety of energy-efficiency products, conducts an energy audit, provides recommendations, and leaves behind materials and prompts. The information collected is then used to create a customized plan that is sent to the homeowner approximately six weeks after the visit, with different audience segments receiving different messaging. A voluntary household energy challenge, wireless power monitors and an on-line portal help motivate and empower participants. ClimateSmart was designated a Landmark case study in 2011.

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Landmark Case Study Get Energized, Iowa!  Environment

Get Energized, Iowa! is a highly replicable community-based program that encouraged rural Iowa communities to compete against one another to achieve high gas and electricity savings, based on actual usage.  Designated in 2017. 

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Landmark Case Study Opower’s Home Energy Report, Minnesota  Environment

This program is a great example of the use of ongoing individualized feedback and prompts, coupled with norm appeals. Opower helps individual utility companies to send customized home energy use feedback reports to their residential utility customers. The full-colour reports include a comparison with other similar households, offer tips and strategies to reduce energy use, and provide seasonal energy consumption information. A web portal offers personalized insights and tips, and tools for choosing an optimal energy rate plan. In addition, Opower offers utilities the opportunity to send text messages directly to customers to alert them when their energy consumption is high and offer ways to reduce it. Updated as of October, 2014.

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Macon Connects  EnvironmentHealth

A temporary network of cycling lanes convinced the community of Macon GA to create permanent protected lanes. One-block sections of street that had previously been made more bike-friendly had not been used much and there was concern that not enough people would actually cycle. The pilot created the largest pop-up bike lane network in the world and tested five alternative kinds of bike infrastructure, from sharrows (painted stripes) to more buffered lanes and protected cycle racks with bollards.

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Landmark Case Study Burlington’s Ice Rink Energy Competition  Environment

The City of Burlington's Ice Rink Energy Competition employs a low cost, easily replicable approach to significantly reduce energy consumption, associated greenhouse gases (GHG) and energy costs. A friendly competition to reduce energy at eight of the city's ice rinks helps change behaviours among staff and users, improves facility performance, and extends equipment life without sacrificing facility service levels or user satisfaction. Designated a Landmark case study in 2013.

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Landmark Case Study Class 5 Energy  Environment

This comprehensive, long-term approach combines education, training, behavior change and goal setting with progress tracking, recognition and continuous improvement to reduce energy use in schools, hospitals and other institutional settings.

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Landmark Case Study Bicycle Friendly Communities Program  EnvironmentHealthSafety

The Bicycle Friendly Communities (BFC) program provides municipalities with advice and feedback, goal setting assistance, training programs and recognition awards to create more bike-friendly communities. It is a results-oriented program designed to encourage municipal decision makers to consider how their existing cycling programs complement one another and how they can be improved. Detailed feedback from transportation professionals and community stakeholders gives communities an accurate measure of where they are and a detailed roadmap to the future.

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Halifax Regional Municipality Pesticide By-law  EnvironmentHealth

In 2000, Halifax introduced a by-law reducing the use of pesticides on municipal and residential properties, to protect human health and the environment. The municipality used internal resources and external partners to phase in the by-law over several years while educating residents on sustainable turf maintenance and alternatives to synthetic pesticides.

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Be Water Wise. It Makes Cents  Environment

To promote water efficiency and reduce water consumption, residents were offered home visits conducted by trained volunteers and the opportunity to obtain discounts on home water-saving devices.

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Bike Smarts  EnvironmentHealthSafety

The Bike Smarts program was introduced in Lochside Elementary School to educate students about bicycle safety and to encourage them to travel by bicycle. As part of the program, parents of the students became involved in cycling to school with their children and participated in a cycling field trip.

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Claremont  Environment

To find effective ways to increase public participation in recycling, two studies were undertaken in the City of Claremont, California. In each case, trained volunteers went door-to-door contacting members of non-recycling households. Two approaches were tried -one using Boy Scouts, and the other using neighbours as volunteers.

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The Clean Air Commute  EnvironmentHealth

Pollution Probe hosts an annual, month-long Clean Air Campaign to raise awareness about smog, vehicle emissions and related respiratory problems. The main event of this campaign is The Clean Air Commute, a one-day event in which employees pledge to carry out cleaner commuting practices. In 1996 a pilot was conducted to build on the one-day event and measure the resulting changes over a period of three months.

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Earth-Works  Environment

The Earth-Works program was created to reduce the amount of organic waste going to landfill in Port Colborne. An intensive promotion program, featuring home visits and the distribution of free composters, encouraged residents to compost organic waste in their own backyards.

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The Environment Network  EnvironmentHealth

This comprehensive program utilized several strategies including home visits, incentives and starter kits to induce households to reduce energy, water consumption, waste to landfill and pollution.

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Get in the Loop -- Buy Recycled  Environment

To encourage people to buy more recycled-content products, an annual, month-long Get in the Loop campaign reminds shoppers in rural and urban areas of western Washington State to buy recycled through in-store promotional materials, and identifies specific recycled-product choices right on the store shelf. This is supported by a print and radio advertising campaign conducted cooperatively with product manufacturers and local retailers.

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Global Action Plan for the Earth (GAP)  Environment

As of 1996, over 8,000 households in 15 countries had participated in GAP's EcoTeam program which revolves around an easy-to-use workbook and peer support groups. The program focuses on waste reduction, water and energy efficiency, sustainable transportation, and other sustainable consumer habits.

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Landmark Case Study Go Boulder  EnvironmentHealth

To promote a shift from single-occupant vehicle use to more sustainable modes of transportation, the City of Boulder uses several synergistic approaches. It offers transit passes to entire workplaces, schools and neighbourhoods, with guaranteed rides home for workplace pass holders needing to stay late at work or in case of an emergency. The city has continually improved its physical system to be more supportive of alternative transportation methods, with high-profile monthly reminders and opportunities to try these alternative methods.

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The Great Strathcona Exchange  Environment

Strathcona County organizes an annual one-day waste exchange. Staffed largely by volunteers, this free event enables people to return serviceable appliances, furniture, or other large household items to useful service by making them available for others to reuse.

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Guelph 2000  Environment

Started in 1993 under Ontario's Green Communities Initiative, Guelph 2000 provided a home visit service that encouraged City of Guelph residents to undertake a wide variety of conservation related actions in their homes, including sustainable landscaping practices.

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In Concert with the Environment  Environment

In Concert With The Environment ( In Concert) is a customizable educational program developed by EcoGroup. It is sold to electric, natural gas, and water utilities in the U.S. who provide the program to local schools free of charge. In Concert teaches about careful use of resources, particularly energy and water use, providing a hands-on, real-life learning experience for students in grades 6-12, and their families.

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Iowa City  Environment

To influence households to reduce natural gas and electricity use, 20-minute home visits were conducted in which conservation strategies were explained, people were asked to participate, and a commitment to participate was requested.

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Jasper Energy Efficiency Project (JEEP)  Environment

To promote energy conservation, Jasper residents received a one-hour home visit in which conservation strategies and a retrofit incentive program were explained. They were also offered energy efficient products, installation included. The JEEP program won five awards, including two from the International Association of Business Communicators.

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