Cullbridge Marketing and Communications (which founded and maintains this website) provides popular social marketing webinars, workshops and presentations that are based on the Tools of Change , cbsm.com and Turning Point / CDCynergy materials.
Social marketing is recognized as one of the most effective voluntary methods for promoting a wide range of desired behaviours, from composting and bicycling to proper nutrition and safe sex. Community-based social marketing offers a particularly pragmatic approach that stresses the reduction of barriers to taking the desired actions, direct contact among community members, the use of proven tools of change, and continuous program improvement.
We offer two formats: