Clean Air Resources

This section of the site provides quick access to case studies and helpful on-line social marketing resources for those who encourage behaviours that lead to cleaner air. We welcome suggestions for additional case studies and resources.


Latest News

October 3, 2018 Capitol Hill In Motion has been updated.
We have recently updated our new Landmark case study Capitol Hill in Motion (see the case study in the left hand column below).  Let us know what you think.

Most Recent Clean Air Case Studies

Landmark Case Study Capitol Hill In Motion  EnvironmentHealth

Capitol Hill In Motion is a recent evolution of the individualized marketing approach used by King County, Washington State, USA. It illustrates how to further engage communities where most trips are already not drive-alone. With remarkably high signup rates, this campaign also delivered a solid 16% average reduction in drive-alone trips (surpassing the campaign goal and King County’s overall goal of a 10% reduction).  Designated in 2017. 

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Landmark Case Study King County In Motion  EnvironmentHealth

In Motion participants pledge to shift two drive-alone trips per week to transit, ridesharing, biking or walking. The program uses motivational interviewing, commitments, rewards, engaging materials and norm appeals tailored to each target community. It has been called into action during or in anticipation of major construction, transit restructures or new transit service such as light rail or bus rapid transit. Since creating In Motion in 2004, King County Metro Transit has applied a growing toolkit of community-based social marketing techniques to persuade about 23,000 Seattle-area travelers to drive less. Designated a Landmark case study in 2015. Access the 4.5 minute You Tube video summary using the link near the bottom of the left hand taupe-colored column.

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Landmark Case Study BIXI Bicycle Sharing  EnvironmentHealth

BIXI Montreal is a great example of how to make  urban cycling a more practical and attractive transportation option. BIXI makes it convenient for commuters to cycle rather than drive, especially for frequent, short trips. The system was specifically developed to augment Montreal’s existing transit system and between 2009 and 2013 Montrealers made more than 13 million trips with BIXI. It is a turn-key service that is inexpensive and replicable across many countries and cultures. In addition, by making cycling more chic and attractive, BIXI has had a major impact on cycling in North America. Revised in September 2015.

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Green Communities Canada’s Home Energy Retrofit Incentive and Home Visit Program  Environment

Making the housing stock more energy-efficient provides persistent and ongoing returns. However efforts to do so often run into obstacles that diminish program impacts. This program illustrates how to overcome many of these barriers, and how ongoing monitoring and evaluation can lead to program improvements over time. It’s also a great illustration of combining home visits with incentives for doing desired behaviours. Revised in September 2015.

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Boston’s Challenge for Sustainability  Environment

A Better City’s Challenge for Sustainability has engaged over 100 participating businesses and properties to develop and meet sustainability standards and practices, and to drive local innovation in energy efficiency. The program uses a combination of monthly information and networking meetings, Challenge Coordinators who provide technical and educational guidance one-on-one with participants, benchmarking, utility tracking, and goal setting.

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Landmark Case Study Stockholm Congestion Pricing  EnvironmentSafety

The Stockholm congestion charge is a tax levied on vehicles entering and exiting the inner city. After a seven-month trial, followed by a referendum, the charges were made permanent and the traffic reductions of 20% have held constant ever since. This case study features strong, ongoing impact data. It is a rare example of introducing then removing and then reintroducing an intervention. It speaks to the importance of timing referendums after rather than before trials or pilots, and to the dynamics of shifting public opinion. It also shows that congestion pricing can be popular, work well, and generate significant additional funds for municipalities. Designated a Landmark case study in 2013.

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Landmark Case Study HSBC Clean Air Achievers  EnvironmentHealth

CAC's HSBC Clean Air Achievers programs provides youth with a chance to meet high profile athletes and be inspired by personal messages to adopt healthier, more active and sustainable lifestyles. The program has dual goals of reducing air pollution and increasing physical activity levels via active transportation. Designated a Landmark case study in 2013. 

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Landmark Case Study Calgary’s Workshift  Environment

WORKshift is Calgary regional initiative to promote, educate and accelerate the adoption of telecommuting. WORKshift works with businesses to implement telework programs for their employees.

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Landmark Case Study ClimateSmart Home Service, Queensland, Australia  Environment

Once a resident signs up for Queensland’s ClimateSmart Home Service, a licensed electrician visits the home, installs a variety of energy-efficiency products, conducts an energy audit, provides recommendations, and leaves behind materials and prompts. The information collected is then used to create a customized plan that is sent to the homeowner approximately six weeks after the visit, with different audience segments receiving different messaging. A voluntary household energy challenge, wireless power monitors and an on-line portal help motivate and empower participants. ClimateSmart was designated a Landmark case study in 2011.

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Landmark Case Study Edmonton’s LocalMotion Program  Environment

Edmonton’s LocalMotion project encouraged residents to drive less and consider other modes of transportation. LocalMotion used a combination of special community events, a challenge, and opportunities for hands-on experience of alternate modes of transportation. It promoted both flexible working hours and alternative modes of transportation such as walking, cycling, public transit, and carpooling. To further boost word-of-mouth communication and norm appeal, early adopters of ecoMobile practices were recruited to participate in program planning and promote it to their neighbors and to local policy makers. Designated a Landmark case study in 2011.

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Smart Commute - GTA  Environment

Smart Commute is a multi-pronged commuter options program in the Greater Toronto, Oshawa and Hamilton Area (GTHA). Two levels of government (municipal and provincial) fund local delivery agents (Boards of Trade, Chambers of Commerce and NGOs).

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Landmark Case Study GCC EcoDriver Program  Environment

Green Communities Canada’s EcoDriver program promotes fuel-saving behaviours in three core areas: fuel-efficient driving, purchase of fuel-efficient vehicles, and driving less. Participants attend driver-to-driver-format workshops, indicate the specific changes in driving habits they will make and the number of people they will tell about what they learned, and attend special events such as tire clinics where they are given free pressure gauges and can learn to test their tire pressure.  This program was designated a Tools of Change Landmark case study in 2011. A webinar on the program will be held in February 2011. About half a year later, this case study will be updated and the webinar recording, transcript and handouts will be posted. 

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Landmark Case Study Casual Carpooling in DC  Environment

It has been said that one of the greatest untapped transportation resources is the empty seats in private automobiles. This case study illustrates how a unique casual carpooling program in Washington, D.C. fills those empty seats while meeting the needs of busy commuters and reducing road congestion. Slugging in D.C. was designated a Landmark case study by Tools of Change in 2009.

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20/20 The Way to Clean Air  EnvironmentHealth

20/20 The Way to Clean Air involved individuals in the Greater Toronto Area in reducing home energy use and vehicle use by 20%. It asked participants to make a small commitment (some easy-to-do activities done for a period of two weeks), leading to a larger commitment (longer-term, greater cost savings actions), and connected them with programs and services that helped them succeed.

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Landmark Case Study Maryland & Virginia Telework  Environment

How can municipal and regional governments best promote telework? This case study highlights the telework program that originated in the Washington DC area in 1996, and the state-wide program that was subsequently established in the Commonwealth of Virginia. The later offers cost reimbursement (up to $35,000 per business), free personal assistance, and promotional “Telework Days.” Both programs help overcome key policy and adoption barriers, and both have impressive impact data.

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Most Recent Clean Air Resources

Global Burden of Disease  EnvironmentHealthSafety

A comprehensive picture of what disables and kills people across countries, time, age, and sex. The Global Burden of Disease (GBD) provides a tool to quantify health loss from hundreds of diseases, injuries, and risk factors, so that health systems can be improved and disparities can be eliminated.Collected and analyzed by a consortium of more than 2,300 researchers, the data capture premature death and disability from more than 300 diseases and injuries in 195 countries

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The impact of comics vs photographs on knowledge, attitude and behavioural intentions  EnvironmentHealthSafety

This study compares two modes of visually presenting information  – one using photographs and the other using cartoons – on audience’s knowledge, attitudes and behavioural intentions.

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Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption  Environment

Why are men less likely than women to embrace environmentally friendly products and behaviors? Building on prior findings that men tend to be more concerned than women with gender-identity maintenance, this article argues that this green-feminine stereotype may motivate men to avoid green behaviors in order to preserve a macho image. It also shows that men's inhibitions about engaging in green behavior can be mitigated through masculine affirmation and masculine branding.

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Factors Influencing Health Behaviours in response to the Air Quality Health Index  EnvironmentHealth

This research looked at the predictors, motivators and barriers at the individual level, of following and acting on advice provided through the Air Quality Health Index program. Read More »

Engaging Teachers to Communicate Scientific Consensus on Climate Change and Other Topics  EnvironmentHealthSafety

When consensus about a risk or mitigating behavior is newly developed and/or not clearly understood, communicating that consensus through teachers / instructors can be critical. While this blog entry focuses on climate change, it may also apply to new understandings in many topic areas.

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Program Evaluation Methods; Measurement and Attribution of Program Results  EnvironmentHealthSafety

A good, detailed, freely accessible overview of program evaluation and attribution methods.

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Framing Environmental Health  EnvironmentHealth

The toolkit models how to use the FrameWorks Institute's evidence-based recommendations for communicating with average Americans about these issues in ways that build public understanding and support.

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Program Impact Attribution  Environment

This document looks at the some options for assessing what portion of any measured behavior changes resulted from your program and what portion resulted from other influences. These options can also be used to attribute the affects of your program on a wide range of related variables such as resources used, pollutants released, accident rates and health status.

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Creative Gallery on Sustainability Communications  EnvironmentHealth

Covers a wide range of sustainability topics. Includes on-line, print and videos

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A free, searchable online registry of systematic reviews on the effectiveness of public health and health promotion interventions. The content has been quality rated. Bilingual (English and French).

Topics include: AIDS, environmental health, fitness, injury prevention, nutrition, safety, cycling, walking, water quality

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CDC Public Health Image Library  EnvironmentHealth

Provides photographs, illustrations and multimedia files, with image collections for environmental health, natural disasters, anatomy, biological sciences, heart health, nutrition, chemicals and drugs, diseases (including AIDS) and organisms.

Most of the images in the collection are in the public domain and are thus free of any copyright restrictions.

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Fostering a Sustainable Future  Environment

Includes a guide to community-based social marketing, and sections with articles, brief case studies, graphic examples, and an archived listserv.

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Marketing Public Programs  EnvironmentHealthSafety

Contains numerous brief program descriptions and links related to a range of topics including: children, drinking, drugs, environment (air, conservation, energy, waste, water), food, health (baby, blood and organ donation, disease, fitness, HIV & AIDS, medications and vaccines, mental health, pregnancy, prevention, sex, smoking, sunscreen) and safety (auto, crime, fires, guns, home, infants, recreation, seat belts, violence)

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Fuel Efficient Automobiles  Environment

Promoting and Sustaining Consumer Demand for Highly Fuel Efficient Automobiles. Canadian consumer segmentation, barrier analysis and strategy suggestions regarding the purchase of highly efficient vehicles. Download PDF

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National Center for Safe Routes to School  EnvironmentHealthSafety

This site helps community leaders, parents and schools develop programs and strategies that encourage and enable more children to safely walk and bike to school. It offers news, state contacts, a 'how-to' manual, and extensive resources for marketing, engineering, education, evaluation, enforcement, training and program development. Publisher: National Center for Safe Routes to School within the University of North Carolina Highway Safety Research Center

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