Tobacco Resources

This section of the site provides quick access to case studies and helpful on-line social marketing resources for changing tobacco-related behaviours. We welcome suggestions for additional case studies and resources

Latest News

November 20, 2018  Health Canada Reviews Tobacco Strategy as Smoking Rate Spikes
Sixteen per cent of Canadians aged 25 and older smoke, a three-point increase over 2016. CBC article
November 1, 2018  Five New Resource Materials Added
In the past thirteen months we've added five new resources in this topic category. You can see them in the right hand column below.  Let us know what you think.

Most Recent Tobacco Case Studies

Reward and Reminder Reduces Illegal Cigarette Sales  Health

Reward and Reminder, within months, dramatically reduced the illegal sales of cigarettes to minors in a number of American states, and is easily replicable. This case study is an excellent illustration of the use of multiple baseline design instead of control groups.

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Bob and Martin Quit Smoking  EnvironmentHealth

This effective smoking cessation campaign used eight television ads based on Prochaska's theory of behavioural change, to move smokers along from the pre-contemplation to the maintenance stage of smoking cessation. The ads featured an average male smoker moving through the stages of smoking cessation.

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Most Recent Tobacco Resources

On Social Marketing and Social Change  Health

Covers such topics as audience research, behavioral design, distribution channels, media trends, mobile thoughts, obesity prevention, physical activity, research methods, sexual health, social media, and tobacco.

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Tobacco in Australia  EnvironmentHealth

Chapter 14 covers social marketing and public education campaigns, and includes tips and an analysis of the Australian experience and effectiveness

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Communications Initiative  EnvironmentHealth

An online space for sharing the experiences of, and building bridges between, the people and organizations engaged in or supporting communication as a fundamental strategy for economic and social development and change

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Spare Change  Health

This blog covers living (physical activity, fitness), AIDS, nutrition, obesity and tobacco.

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Cases in Public Health Communication and marketing  Health

This free, open access journal publishes case studies in public health communication and marketing. They publish peer-reviewed, commissioned and sponsored cases that have the potential to teach and improve the practice of public health. Each case describes a public health program - or some aspect of a public health program - that is based at least in part on communication or marketing methods.

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Program Impact Attribution  EnvironmentHealthSafety

This document provides a brief summary of options for assessing what portion of any measured behavior changes resulted from your program and what portion resulted from other influences. These options can also be used to attribute the affects of your program on a wide range of related variables such as resources used, pollutants released, accident rates and health status.

Read More »  EnvironmentHealthSafety

A free, searchable online registry of systematic reviews on the effectiveness of public health and health promotion interventions. The content has been quality rated. Bilingual (English and French).

Topics include: AIDS, environmental health, fitness, injury prevention, nutrition, safety, cycling, walking, water quality

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CDC Public Health Image Library  EnvironmentHealth

Provides photographs, illustrations and multimedia files, with image collections for environmental health, natural disasters, anatomy, biological sciences, heart health, nutrition, chemicals and drugs, diseases (including AIDS) and organisms.

Most of the images in the collection are in the public domain and are thus free of any copyright restrictions.

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Media / Materials Clearinghouse  EnvironmentHealthSafety

An international clearinghouse for those with an interest in health communication materials: pamphlets, posters, audiotapes, videos, training materials, job aids, electronic media and other media/materials designed to promote public health.

Materials are available for a wide range of heath issues including: AIDS (and also condom use, HIV and safer sex), asthma, automobiles, diet, fitness, nutrition (also child nutrition and infant nutrition), physical abuse, psychological abuse and sexual harassment (bullying), tobacco use, traffic safety, transportation, waste management, water (quality, storage, supply, treatment) and wildlife

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Research-Tested Intervention Programs  Health

RTIPs is a searchable database of cancer control interventions and program materials and is designed to provide program planners and public health practitioners easy and immediate access to research-tested materials.

Topics include specific cancers, diet / nutrition, obesity, physical activity, sun safety and tobacco

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Hints (Health Information National Trends Survey)  Health

HINTS collects nationally representative data routinely about the American public's use of cancer-related information (including specific cancers, nutrition, physical activity, tobacco.

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Health Sponsorship Council  Health

Provides access to research and program reports on the topics of tobacco, sun safety, gambling, nutrition, and physical activity. The HSC is a New Zealand crown entity that promotes health and encourages healthy lifestyles.

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Talking About Addiction  Health

This toolkit includes a compendium of materials on how Americans think about addiction, and advice and templates for increasing public support for policies and programs.

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Tobacco Use in Canada: Patterns and Trends  Health

Tobacco use continues to be a leading preventable cause of death, with a substantial social and economic impact on the Canadian population. This document pulls together existing data to create a “big picture” overview of tobacco use patterns and trends in Canada, with the aim of enabling those responsible for tobacco control policies, programs, advocacy, research, evaluation and surveillance to assess progress and to update action plans, based on the best possible evidence about tobacco use in our country. Read More »

Heart Health in the USA  Health

This is the first study to provide population-level estimates of heart age in the USA and to highlight disparities in heart age nationwide. "Heart age" is the calculated age of a person's cardiovascular system based on his or her risk factor profile. The risks include high blood pressure, cigarette smoking, diabetes status, and body mass index as an indicator for obesity.

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