Boosting Recycling at U. of A.

A great model of applying CBSM to increase participation in campus in campus recyling programs. The University of Alberta's program increased diversion 8-24% and reduced plastic contamination of organics by 16%.

Background

Shannon Leblanc and Emily Dietrich from the University of Alberta present a case study of their program that increased diversion 8-24% and reduced plastic contamination of organics by 16%. 

The case is preceded by a thirty minute talk from Jay Kassirer on forming a planning team; selecting behaviours; and researching, segmenting and targeting your audience.     Webinar handout

These case study materials have been developed in partnership with Keep America Beautiful and the College and University Recycling Coalition (CURC)