Welcome to Tools of Change

Founded in 1994 on the principles of community-based social marketing.

Welcome to Tools of Change, the most extensive, freely-accessible collection of full-length voluntary behavior change, social marketing and cbsm case studies available on the web. You will also find some great planning tools and resources here.

Are you a Concerned Citizen? Ask your local government or NGO to consider implementing one or more of the proven approaches highlighted in our case studies. Show your local decision makers it has been done before! To review recent case studies by topic area, see the left hand columns of our Topic Resources pages.

If you are a Practitioner, you'll find on this site specific social marketing tools, case studies, and a planning guide for helping people take actions and adopt habits that promote health, safety and/or sustainability. It will help you include in your programs the best practices of many other programs - practices that have already been successful in changing people's behaviour.

Check out our Landmark case studies, which have been selected through a peer selection process that recognizes programs and social marketing approaches considered to be among the most successful, innovative, replicable and adaptable in the world. They cover a range of programs related to active / sustainable transportation, building energy conservation, and climate change mitigation and adaptation. Five-minute YouTube video summaries are now available for a number of recent Landmark case studies. If you have been working on or have seen a particularly effective or innovative approach for changing energy, transportation, or other climate-change-related behaviours, please consider nominating it by June 3, 2024)  Details

If you think you will be using the site for more than just a quick visit, we suggest that you Create an Account. Accounts are free, and having one will enable you to view the site with a focus on your particular interest areas, save your work automatically between sessions, and print the plans you create on-line.

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International Social Marketing Association (iSMA)

iSMA provides international-based social marketing resources like webinars and newsletters, training, conference events, and partnerships, all of which ensure the accessibility of useful tools and contacts to promote social marketing practice. As regional and local social marketing associations have formed around the globe, iSMA serves to connect and support each of these associations.