Tools- of Changes

Social and Behavioural Change Communications for Prevention of Childhood Overweight and Obesity

This toolkit provides a practical, step-by-step methodology for designing, implementing, monitoring, and evaluating Social and Behavioural Change Communications (SBCC) initiatives to prevent overweight in children. Its review of covers found that interpersonal and multi-component communications had the greatest impact and strength of evidence for maternal nutrition, breastfeeding, and complementary feeding. Only multi-component communications had the greatest impact and strength of evidence on child / adolescent diet and physical activity.

This introduction to this toolkit covers multi-level prevention communications, the Socio-Ecological Model and 10 key drivers of overweight in children and adolescents. For five of these, the introduction summarizes the effectiveness of communications approaches and strength of evidence.