Tools- of Changes

Pedestrian Safety Campaign

 This 2024 campaign used tiny ducklings to highlight the need to pay attention to people crossing the street.

"You're Not a Duck," used tiny ducklings to highlight a serious message. People generally pay attention to ducklings crossing a street. But people often overlook the need for drivers to pay equal attention to pedestrians.

"Ducklings are undeniably adorable and naturally command our attention. But people crossing the street deserve just as much of our focus." Therfore, "our campaign is designed to make this comparison stick in a fun and memorable way."

View the 2024 campaign video here.