Title:

Six Key Messages for Climate Action
URL: https://link.springer.com/article/10.1007/s10584-025-03934-3
Summary:

A 2023 survey (n=1,011) found that six climate change messages are highly predictive of attitudinal and behavioral outcomes.

Highlights: The authors used data from a US nationally-representative survey conducted in 2023 (n = 1,011) to assess the impact of the following six messages.
  1. Climate change is happening (‘It’s real’)
  2. The authors conducted three experiments (n=766, n=235, n=292) that involved presenting data as either gradual changes or as sudden changes.
  3. Human activity is causing climate change (‘It’s us’)
  4. There is a scientific consensus about human-caused climate change (‘Experts agree’)
  5. Climate change harms people (‘It’s bad’)
  6. A majority of people are concerned about climate change and support climate action (‘Others care’)
  7. Actions can be taken to limit the harm (‘There’s hope’).
They found that all six messages were highly predictive of at least one, and in some instances many, of the attitudinal and behavioral outcomes analyzed.
Topics: Environment: Climate Change Adaptation, Climate Change Mitigation
Location: US
Resource Type: Consumer Research, Training and Toolkits
Publisher: Springer
Date Last Updated: 2025-10-06 09:12:17

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