Active Living Resources

This section of the site provides quick access to case studies and helpful on-line social marketing resources for those who promote active living. We welcome suggestions for additional case studies and resources

 

Latest News

April 2, 2019 Two New Video Summaries, Full-Length Case Studies. Nominations Due June 3, 2019
Ready for an inspiration break? Need to convince or inspire a room-full of decision-makers? Each of our our new case study videos summarizes a recently designated Landmark case study in under five minutes ... short enough for a break or to show to others at Board, Council and other planning meetings. Our new format features more video-recorded sections of the programs-in-action and of the program managers sharing their perspectives. The full-length written case studies are also now available for these two programs: Capitol Hill In Motion and Chicago's GO Programs, both designated in 2017.

We are now soliciting nominations for 2019. If you have been working on or have seen a particularly effective or innovative approach for changing energy or transportation behaviours, please consider nominating yourself or them (June 3 deadline)

Nov. 1, 2018 Three New Case Studies, Seven New Resources
We've posted the summary of one of this year's Landmark case studies: Brisbane's Active Schools Travel Program. We've also posted the full-length case study for two of last year's Landmark case studies: Capitol Hill In Motion, and Chicago's Go Program. Landmark designation recognizes programs and social marketing approaches considered to be among the most successful in North America and world-wide.  Over the past year, we've also added seven new resources in this topic area. You can see the case studies in the left hand column below and the resources in the right hand column below. Let us know what you think
Nov. 15, 2017 Virtually Everyone Benefits From More Physical Activity
Systematic reviews and/or meta-analyses (based largely on epidemiological studies consisting of large cohorts) have demonstrated a dose-response relationship between physical activity and premature mortality and the primary and secondary prevention of several chronic medical conditions. The relationships between physical activity and health outcomes are generally curvilinear such that marked health benefits are observed with relatively minor volumes of physical activity. More
 

Most Recent Active Living Case Studies

Landmark Case Study Capitol Hill In Motion  EnvironmentHealth

Capitol Hill In Motion is a recent evolution of the individualized marketing approach used by King County, Washington State, USA. It illustrates how to further engage communities where most trips are already not drive-alone. With remarkably high signup rates, this campaign also delivered a solid 16% average reduction in drive-alone trips (surpassing the campaign goal and King County’s overall goal of a 10% reduction).  Designated in 2017. 

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Landmark Case Study Chicago’s Go Program  EnvironmentHealth

Chicago’s Go Program is an Individualized Marketing program that helps residents walk, bike, ride transit, and use bike share more frequently, while driving alone less often. Compared with past Individualized Marketing efforts in other cities, the Go Programs have pushed the envelope of inclusive, accessible programming that serves a very broad range of Chicago neighborhoods - and the very high participation rates and positive post-program stakeholder input show that this effort paid off. Because of these successes, the Go Program can serve as a model for other communities looking to integrate equity and diversity in Transportation Demand Management programs. On average, 65% of post-program survey respondents report increased walking, biking, or transit usage because of the program. The program’s behavior-changing results led the City of Chicago to designate funding for additional neighborhoods in the future. Designated in 2017. 

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Landmark Case Study Brisbane's Active Schools Travel Program  EnvironmentHealthSafety

Showing a long-term commitment to travel behaviour change, Brisbane (Australia) City Council’s Active Schools Travel program was established in 2004 and by 2018 over 157 primary schools had participated in the program. Initially developed as a road safety program, it has evolved into an active travel program to ensure there a balanced approach to reducing traffic congestion and increasing physical activity levels. It now offers weekly active travel days, special events, maps, bike and scooter skills training and public transport orientation classes for students. There are competitions and rewards to incentivise individuals, classes and whole school populations, and opportunities to identify necessary infrastructure improvements. On average, the progam has achieved a 23% increase in active travel (mostly walking trips), corresponding to a 23% reduction in car trips. Designated a Landmark Case Study in 2018. 

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Macon Connects  EnvironmentHealth

A temporary network of cycling lanes convinced the community of Macon GA to create permanent protected lanes. One-block sections of street that had previously been made more bike-friendly had not been used much and there was concern that not enough people would actually cycle. The pilot created the largest pop-up bike lane network in the world and tested five alternative kinds of bike infrastructure, from sharrows (painted stripes) to more buffered lanes and protected cycle racks with bollards.

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Landmark Case Study Bicycle Friendly Communities Program  EnvironmentHealthSafety

The Bicycle Friendly Communities (BFC) program provides municipalities with advice and feedback, goal setting assistance, training programs and recognition awards to create more bike-friendly communities. It is a results-oriented program designed to encourage municipal decision makers to consider how their existing cycling programs complement one another and how they can be improved. Detailed feedback from transportation professionals and community stakeholders gives communities an accurate measure of where they are and a detailed roadmap to the future.

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Bike Smarts  EnvironmentHealthSafety

The Bike Smarts program was introduced in Lochside Elementary School to educate students about bicycle safety and to encourage them to travel by bicycle. As part of the program, parents of the students became involved in cycling to school with their children and participated in a cycling field trip.

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The Clean Air Commute  EnvironmentHealth

Pollution Probe hosts an annual, month-long Clean Air Campaign to raise awareness about smog, vehicle emissions and related respiratory problems. The main event of this campaign is The Clean Air Commute, a one-day event in which employees pledge to carry out cleaner commuting practices. In 1996 a pilot was conducted to build on the one-day event and measure the resulting changes over a period of three months.

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The Environment Network  EnvironmentHealth

This comprehensive program utilized several strategies including home visits, incentives and starter kits to induce households to reduce energy, water consumption, waste to landfill and pollution.

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Landmark Case Study Go Boulder  EnvironmentHealth

To promote a shift from single-occupant vehicle use to more sustainable modes of transportation, the City of Boulder uses several synergistic approaches. It offers transit passes to entire workplaces, schools and neighbourhoods, with guaranteed rides home for workplace pass holders needing to stay late at work or in case of an emergency. The city has continually improved its physical system to be more supportive of alternative transportation methods, with high-profile monthly reminders and opportunities to try these alternative methods.

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Vancouver's Employee Trip Reduction Program  EnvironmentHealth

The Greater Vancouver Regional District's (GVRD's) Employee Trip Reduction Program took an integrated, multi-modal approach. By supporting the use of all modes of alternative transportation, a higher rate of employee buy-in could be obtained. This case study also shows how a municipality first developed a program for its own employees and then used it as a model for other employers. Even though GVRD has more resources to draw on than many other municipalities, the program's elements can be replicated by any community. This case study documents a program that took place between 1996 and 2002. A separate case study covers more current details on the public program that resulted.

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Marley Station Mall  EnvironmentHealth

This pilot used simple signs to promote health and weight control by encouraging the use of stairs instead of escalators.

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Spare the Air  EnvironmentHealth

When air pollution concentrations approach unhealthy levels, people living and working within the San Francisco Bay Area are notified, and encouraged to avoid activities that pollute the air. Partnerships with local businesses and public agencies allow the program to target commuters at work, and offer information, incentives and services to help them choose less polluting alternatives.

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Landmark Case Study Green Communities Active and Safe Routes to School (1996 to 2005)  EnvironmentHealthSafety

The Green Communities Active and Safe Routes to School program encourages families to reduce automobile use and increase physical activity for children as they travel to and from school. This case study covers pilot implementation by Greenest City, and expansion to other schools across the Greater Toronto Area and then throughout Ontario. Green Communities Canada now supports delivery of Active and Safe Routes to School programs nationwide. Updated in 2005. More recent information is contained in a new case study.

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Ottawa's Commuter Challenge  EnvironmentHealth

Ottawa's Commuter Challenge is a week long event that encourages people of legal driving age (16+) to reduce air pollution by using active or sustainable transportation to get to and from work or school. People are asked to walk, cycle, take the bus, telework, carpool, or a combination of those, instead of driving alone.

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Improving Employee Transportation: The Cambie Corridor Consortium  EnvironmentHealth

The Cambie Corridor Consortium (CCC) was the first transportation management association (TMA) established in Canada. A TMA is an alliance of business, government, and other groups that aims to reduce traffic in a particular area by pooling resources and expertise. Cambie's aim is to reduce the number of single occupancy vehicles commuting to the Cambie/Broadway area of Vancouver and improve air quality by providing alternative transportation solutions and information. Approximately 25,000 employees are represented through CCC's 21 members.

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Most Recent Active Living Resources

Limiting global warming to 1.5 to 2.0°C—A unique and necessary role for health professionals  EnvironmentHealth

 This short paper was written to engage health professionals in our efforts to mitigate and adapt to climate change, Its central message is that climate solutions are health solutions, and health solutions are economic solutions. Health professionals are among the people best positioned to make sure that the public and policy makers understand this.

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A Meta-Analysis of the Evaluations of Social Marketing Interventions Addressing Smoking, Alcohol Drinking, Physical Activity, and Eating  Health

Interventions using social marketing principles were effective at bringing about statistically significant behavior changes. Interventions designed to effectively change eating, physical activity, and smoking behaviors were effective; those addressing drinking alcohol were not. Interventions that tackled multiple behavior objectives usually failed to succeed. This review showed that marketing mix, exchange strategies, and use of theory were significant factors of program effectiveness.

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Effectiveness of physical activity promoting technology-based distance interventions compared to usual care. Systematic review, meta-analysis and meta-regression  EnvironmentHealth

Technology-based delivery of interventions seems to be more effective than usual care in promoting physical activity, particularly in the interventions targeting health care patients.

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The Impact of Wearable Motion Sensing Technology on Physical Activity in Older Adults  Health

This meta-analysis investigated how different wearable activity trackers (pedometers and accelerometers) may impact physical activity levels in older adults. Nine studies met the eligibility criteria: Four using accelerometers, four using pedometers, and one comparing accelerometers and pedometers, for a total number of 939 participants. Accelerometers, but not pedometers, increased physical activity in older adults.

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Engaging Teachers to Communicate Scientific Consensus on Climate Change and Other Topics  EnvironmentHealthSafety

When consensus about a risk or mitigating behavior is newly developed and/or not clearly understood, communicating that consensus through teachers / instructors can be critical. While this blog entry focuses on climate change, it may also apply to new understandings in many topic areas.

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Effectiveness of Social Marketing Interventions to Promote Physical Activity Among Adults: A Systematic Review.  Health

Findings revealed that the presence of more social marketing benchmarks in interventions increased the likelihood of success in promoting physical activity. The presence of more than 3 benchmarks improved the success of the interventions; specifically, all interventions were successful when more than 7.5 benchmarks were present. Further, primary formative research, core product, actual product, augmented product, promotion, and behavioural competition all had a significant influence on the effectiveness of interventions.

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Global Burden of Disease  EnvironmentHealthSafety

A comprehensive picture of what disables and kills people across countries, time, age, and sex. The Global Burden of Disease (GBD) provides a tool to quantify health loss from hundreds of diseases, injuries, and risk factors, so that health systems can be improved and disparities can be eliminated.Collected and analyzed by a consortium of more than 2,300 researchers, the data capture premature death and disability from more than 300 diseases and injuries in 195 countries

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Social marketing interventions aiming to increase physical activity among adults: A systematic review  Health

The results of the current study indicate that increasing the number of benchmark criteria used in an intervention to at least four increases the chances of achieving positive behavioural outcomes.

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Online Interventions for Social Marketing Health Behavior Change Campaigns: a meta-analysis of psychological architectures and adherence factors  Health

These findings demonstrate that online interventions have the capacity to influence voluntary behaviors, such as those routinely targeted by social marketing campaigns. Given the high reach and low cost of online technologies, the stage may be set for increased public health campaigns that blend interpersonal online systems with mass-media outreach.

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Evaluation Issues and Systematic Review: Active Transportation  EnvironmentHealth

A systematic review published in 2011 found large heterogeneity in the effectiveness of interventions in increasing AST and highlighted several limitations of previous research. This study provides a comprehensive update of that review. Interventions may increase AST among children; however, there was substantial heterogeneity across studies and quality of evidence remains low. Future studies should include longer follow-ups, use standardized outcome measures (to allow for meta-analyses), and examine potential moderators and mediators of travel behavior change to help refine current interventions.

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Guide to Community Preventive Services  Health

Evidence-based interventions for public health Read More »

Social Marketing Downunder  HealthSafety

Includes sections on: introduction to social marketing, research, case studies, and professional development. Covers a range of topics including: physical activity, alcohol, domestic violence, tobacco, and workplace health and safety.

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National TDM and Telework Clearinghouse  EnvironmentHealth

The resources section on this site contains survey and program evaluation resources, as well as approaches for overcoming barriers relating to walking, cycling, telework and the use of public transit.

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On Social Marketing and Social Change  Health

Covers such topics as audience research, behavioral design, distribution channels, media trends, mobile thoughts, obesity prevention, physical activity, research methods, sexual health, social media, and tobacco.

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CDC Division of Nutrition, Physical Activity and Obesity  Health

Includes social marketing case studies related nutrition, physical activity and obesity; and a segmentation of U.S. adults by attitudes and behaviors (using the five energy balance segments developed from Porter Novelli's ConsumerStyles© and HealthStyles© survey databases)

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