Active Living Resources

This section of the site provides quick access to case studies and helpful on-line social marketing resources for those who promote active living. We welcome suggestions for additional case studies and resources

 

Latest News

April 13, 2018 New Case Studies
We've recently added three new case studies (TransLink's Smart Card, Denver's Schoolpool and Macon Connects), and the full case study (with handouts) for Playa Vista's Ability2Change program. In addition, we've added short summaries of two new Landmark case studies: Capitol Hill In Motion and Chicago's Go Program. Landmark designation recognizes programs and social marketing approaches considered to be among the most successful in North America and world-widtwo new landmark active transportation case studies, added or updated three additional case studies, and added three new other resources in this topic area. You can see the case studies in the left hand column below and the resources in the right hand column below. Let us know what you think
Nov. 15, 2017 Virtually Everyone Benefits From More Physical Activity
Systematic reviews and/or meta-analyses (based largely on epidemiological studies consisting of large cohorts) have demonstrated a dose-response relationship between physical activity and premature mortality and the primary and secondary prevention of several chronic medical conditions. The relationships between physical activity and health outcomes are generally curvilinear such that marked health benefits are observed with relatively minor volumes of physical activity. More
Oct. 23, 2017 New Five-Minute You Tube Case Summaries
Missed the webinar? Got five minutes? We are testing out how useful it is to produce short You Tube videos. Each video will summarize one Landmark case study in under five minutes ... short enough to show to others at Board, Council and other planning meetings. The first active living / transportation video covers King County in Motion,  which was awarded our Landmark designation in 2015. While this videos is based entirely on the slide show delivered during the case study webinar, future videos will focus more on live video. Based on the reception to and use of these videos, we will decide if we will produce more.
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Most Recent Active Living Case Studies

Denver’s Schoolpool  EnvironmentHealth

Schoolpool is a dynamic program that gets students to and from school in a safer, more social and environmentally sustainable fashion,using carpools, transit and finding buddies for walking and cycling. Parents and guardians can locate nearby families or search for them along their child’s route to school. The program serves 150 campuses in the Denver region, and more than 19,000 families. 

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Macon Connects  EnvironmentHealth

A temporary network of cycling lanes convinced the community of Macon GA to create permanent protected lanes. One-block sections of street that had previously been made more bike-friendly had not been used much and there was concern that not enough people would actually cycle. The pilot created the largest pop-up bike lane network in the world and tested five alternative kinds of bike infrastructure, from sharrows (painted stripes) to more buffered lanes and protected cycle racks with bollards.

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Landmark Case Study Playa Vista Ability2Change  EnvironmentHealth

Playa Vista's Ability2Change program is a great example of a targeted, strategic approach to transport behavior change. It features careful market segmentation and barrier removal, with different initiatives for different people. In just seven months it yielded a 4.9% decrease in peak time drive alone mode share across the entire community (a decrease of 3.5 percentage points from 71.4% to 67.9%), with corresponding increases in carpool, cycling and transit trips. 

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Chicago’s Go Program  EnvironmentHealth

Chicago’s Go Program is an Individualized Marketing program that helps residents walk, bike, ride transit, and share bikes more frequently, while driving alone less often. Participants have access to free personal support, group activities, and personalized Go Kits full of walking, biking, transit, and bike share information. Local outreach ambassadors help people explore their travel options by engaging residents in dialogue and fostering community partnerships. The program also organizes and leads group events where staff and ambassadors answer questions and provide personal support to help reduce barriers to accessing transportation options. Each program has continued on afterwards as a community-based initiative, independent of the original grant funding. This case study was designated in 2017 and is currently under development.

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Capitol Hill In Motion  EnvironmentHealth

Capitol Hill In Motion is a recent evolution of the individualized marketing approach used by King County, Washington State, USA. It illustrates how to further engage communities where most trips are already not drive-alone. With remarkably high signup rates, this campaign also delivered a solid 16% average reduction in drive-alone trips (surpassing the campaign goal and King County’s overall goal of a 10% reduction). This case study was designated in 2017 and is currently under development.

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Landmark Case Study King County In Motion  EnvironmentHealth

In Motion participants pledge to shift two drive-alone trips per week to transit, ridesharing, biking or walking. The program uses motivational interviewing, commitments, rewards, engaging materials and norm appeals tailored to each target community. It has been called into action during or in anticipation of major construction, transit restructures or new transit service such as light rail or bus rapid transit. Since creating In Motion in 2004, King County Metro Transit has applied a growing toolkit of community-based social marketing techniques to persuade about 23,000 Seattle-area travelers to drive less. Designated a Landmark case study in 2015. A 4.5 minute You Tube video summary is available.

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Landmark Case Study Bikeability Safety Training in the UK  EnvironmentHealthSafety

This large scale bicycle safety training program from the UK has been particularly well evaluated and shows impressive results, adding to the evidence of the value of such trainings. Designated a Landmark case study in 2016.

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Growing Healthy Kids  EnvironmentHealth

This well-documented obesity prevention program pilot for low-income families in Carrboro NC (USA) featured three main components. Weekly work sessions in a community garden provided gardening instruction and practice opportunities and a familiarity with the vegetables. A seven-week workshop series covered cooking and nutrition. Social activities and events built and maintained interest in the garden and fostered interaction between garden members. By the end of their participation in the program, 17% (n=6, p<0.004) of obese or overweight children had improved their BMI classification and 100% of the children with a BMI classification of normal had maintained that BMI classification.

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Citi Bike - NYC Bikeshare  EnvironmentHealth

New York City’s Citi Bike is the largest bike share program in North America, and a key element in the city’s transportation network, providing a last mile solution. A similar approach is replicable in the downtown cores of other major cities where taxies, buses and individual cars all intertwine together.

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CommuteSM  EnvironmentHealth

CommuteSM is Santa Monica’s Transportation Management Association, formed pro bono in 2012 by RideAmigos. In collaboration with the City of Santa Monica, CommuteSM launched Santa Monica’s first-ever Commuter Challenge in 2015 (April 1 to September 1). This challenge encouraged residents and employees in Santa Monica to bike, carpool/vanpool, ride transit, or walk to work, instead of driving alone.

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Landmark Case Study BIXI Bicycle Sharing  EnvironmentHealth

BIXI Montreal is a great example of how to make  urban cycling a more practical and attractive transportation option. BIXI makes it convenient for commuters to cycle rather than drive, especially for frequent, short trips. The system was specifically developed to augment Montreal’s existing transit system and between 2009 and 2013 Montrealers made more than 13 million trips with BIXI. It is a turn-key service that is inexpensive and replicable across many countries and cultures. In addition, by making cycling more chic and attractive, BIXI has had a major impact on cycling in North America. Revised in September 2015.

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Landmark Case Study Bicycle Friendly Communities Program  EnvironmentHealthSafety

The Bicycle Friendly Communities (BFC) program provides municipalities with advice and feedback, goal setting assistance, training programs and recognition awards to create more bike-friendly communities. It is a results-oriented program designed to encourage municipal decision makers to consider how their existing cycling programs complement one another and how they can be improved. Detailed feedback from transportation professionals and community stakeholders gives communities an accurate measure of where they are and a detailed roadmap to the future.

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Landmark Case Study Love to Ride  EnvironmentHealth

Love to Ride provides tailored resources and support for increasing commuter cycling, staff fitness, and reducing traffic congestion at work. It uses 'stage of change' to segment participants and cost-effectively tailor communications to them, helping them move along a personal journey of change. A web-based platform and GPS app reach people through their computers, cell phones and tablets, with tailored and timely information. Originally developed in New Zealand, Love to Ride has now been replicated in continental Europe, the UK, US and Australia. It was designated a Landmark case study in 2014.

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Landmark Case Study HSBC Clean Air Achievers  EnvironmentHealth

CAC's HSBC Clean Air Achievers programs provides youth with a chance to meet high profile athletes and be inspired by personal messages to adopt healthier, more active and sustainable lifestyles. The program has dual goals of reducing air pollution and increasing physical activity levels via active transportation. Designated a Landmark case study in 2013. 

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Landmark Case Study Haliburton Communities in Action  EnvironmentHealthSafety

This is a rare, well-documented model for promoting walking and cycling in a small or rural community.

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Most Recent Active Living Resources

Global Burden of Disease  EnvironmentHealthSafety

A comprehensive picture of what disables and kills people across countries, time, age, and sex. The Global Burden of Disease (GBD) provides a tool to quantify health loss from hundreds of diseases, injuries, and risk factors, so that health systems can be improved and disparities can be eliminated.Collected and analyzed by a consortium of more than 2,300 researchers, the data capture premature death and disability from more than 300 diseases and injuries in 195 countries

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The impact of comics vs photographs on knowledge, attitude and behavioural intentions  EnvironmentHealthSafety

This study compares two modes of visually presenting information  – one using photographs and the other using cartoons – on audience’s knowledge, attitudes and behavioural intentions.

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U.S. National Social Norms Center  Health

Links best evidence with practice to promote effective social norms marketing campaigns to improve health on college campuses and beyond.

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Changing Transportation Behaviours: A Social Marketing Planning Guide  EnvironmentHealth

If you want to influence transportation choices, this planning guide is written for you. You may be working on a very small or large program. This guide has been designed to help you focus on practical first steps and explore additional social marketing considerations. The guide's worksheets walk you through each step, provide quick access to the key questions to ask, and link to associated recommendations for further details.

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Do activity monitors increase physical activity in adults with overweight or obesity? A systematic review and meta-analysis  Health

The programs are helpful. It is not yet clear if adding activity monitors to the programs provides addititional benefit.

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Engaging Teachers to Communicate Scientific Consensus on Climate Change and Other Topics  EnvironmentHealthSafety

When consensus about a risk or mitigating behavior is newly developed and/or not clearly understood, communicating that consensus through teachers / instructors can be critical. While this blog entry focuses on climate change, it may also apply to new understandings in many topic areas.

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Danish Cycling Barriers and Benefits Research  EnvironmentHealth

This Danish barriers and benefits report is available in English. It summraizes the research findings and recommendations based on the research.

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Individuals who walk at a brisk or fast pace are more likely to have a lower weight when compared to individuals doing other activities  EnvironmentHealth

Peer reviewed study finds that individuals who walk at a brisk or fast pace are more likely to have a lower weight when compared to individuals doing other activities.

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Program Impact Attribution  EnvironmentHealthSafety

This document provides a brief summary of options for assessing what portion of any measured behavior changes resulted from your program and what portion resulted from other influences. These options can also be used to attribute the affects of your program on a wide range of related variables such as resources used, pollutants released, accident rates and health status.

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Program Evaluation Methods; Measurement and Attribution of Program Results  EnvironmentHealthSafety

A good, detailed, freely accessible overview of program evaluation and attribution methods.

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Barrier and Motivator Research for Walking  EnvironmentHealthSafety

Canada Walks reports on a survey of 1,000 Canadians, conducted in partnership with the Canadian Automobile Association.

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Active Living for People with a Disability  EnvironmentHealth

This resource contains guidance on creating accessible and inclusive recreation and sport opportunities for those with disabilities.

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The Global Bikeshare Boom (A History of Bikesharing)  EnvironmentHealth

Does it feel like suddenly, bike-share programs are everywhere? The seemingly simple concept has indeed swept across the globe in a matter of just a few years. This is the story of just how quickly a great idea can spread when combined with the right technology?and a few fateful bumps along the way.

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Why Cyclists Form Stronger Commuting Habits Than Drivers  EnvironmentHealth

New evidence claiming to be the first of its kind suggests that people who walk or ride a bike to work also become behaviorally attached to their travel type?and may even form stronger habits than drivers do.

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STEP IT UP! The (U.S.) Surgeon General's call to action to promote walking and walkable communities  EnvironmentHealthSafety

Being physically active is one of the most important steps that Americans of all ages can take to improve their health. But only half of adults and about a quarter of high school students get the amount of physical activity recommended in national guidelines. Step It Up! The Surgeon General's Call to Action to Promote Walking and Walkable Communities aims to get Americans walking and wheelchair rolling for the physical activity needed to help prevent and reduce their risk of chronic diseases and premature death. And it supports positive mental health and healthy aging as well.

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