Tools- of Changes

The Greater Vancouver Regional District's (GVRD's) Employee Trip Reduction Program took an integrated, multi-modal approach. By supporting the use of all modes of alternative transportation, a higher rate of employee buy-in could be...

When air pollution concentrations approach unhealthy levels, people living and working within the San Francisco Bay Area are notified, and encouraged to avoid activities that pollute the air. Partnerships with local businesses and public...

The Green Communities Active and Safe Routes to School program encourages families to reduce automobile use and increase physical activity for children as they travel to and from school. This case study covers pilot implementation by...

Ottawa's Commuter Challenge is a week long event that encourages people of legal driving age (16+) to reduce air pollution by using active or sustainable transportation to get to and from work or school. People are asked to walk, cycle,...

U-PASS is a comprehensive, flexible program designed to encourage University of Washington students, staff and faculty to use alternative modes of transportation and thereby reduce the volume of traffic in Seattle's University District. The...

In 1998, Nortel Networks initiated GreenCommute, a Transportation Demand Management (TDM) program for its campus expansion in Ottawa, Ontario, that has grown into one of the most comprehensive TDM programs in Canada. Nortel Networks has...

The Bicycle Friendly Communities (BFC) program provides municipalities with advice and feedback, goal setting assistance, training programs and recognition awards to create more bike-friendly communities. It is a results-oriented program...

Playa Vista's Ability2Change program is a great example of a targeted, strategic approach to transport behavior change. It features careful market segmentation and barrier removal, with different initiatives for different people. In just...

Capitol Hill In Motion is a recent evolution of the individualized marketing approach used by King County, Washington State, USA. It illustrates how to further engage communities where most trips are already not drive-alone. With...

Chicago’s Go Program is an Individualized Marketing program that helps residents walk, bike, ride transit, and use bike share more frequently, while driving alone less often. Compared with past Individualized Marketing efforts in other...

Bologna’s Bella Mossa program awarded participants points for walking, cycling or using public transport. Points could be redeemed for discounts or payment towards merchandise and services from 85 retailers, including supermarkets,...

Travel Blending(R) is a bottom up Travel Demand Management tool developed by Steer Davies Gleave, an international transport management consultancy group. It enables individuals and households to record then consciously change their current...

Just One Trip Phase II illustrates the use of Propensity Modelling / Predictive Analysis, Street Ambassadors, Quality Online User Experience (UX), and trip planning to reduce the proportion of single-occupant car trips in Seattle WA, USA....

The City of Austin reduced employee commute travel by one million vehicle miles within six months of making its Leave Time Reward (LTR) a permanent incentive. During this period, the percentage of drive-alone trips fell from 53% to 41%....

What makes a great cycling city? How did the medium-sized City of Copenhagen get its citizens to cycle to work / school 49% of the time? While topography and climate are significant influencers, safety, supportive infrastructure, and...

Paris is an inspiration for large cities around the world, having reduced car traffic in its core (Ile de France) from a mode share of 12.8% in 2010 to 6% in 2020. How did Paris get to be one of the cities in the world with the lowest...

Smart Trips Austin encourages residents of Austin Texas, USA to take multi-modal transportation options (walk, bike, ride transit, and share rides) more often, rather than drive alone. The program focuses on personal interactions —...

The Bike Smarts program was introduced in Lochside Elementary School to educate students about bicycle safety and to encourage them to travel by bicycle. As part of the program, parents of the students became involved in cycling to school...

This pilot used simple signs to promote health and weight control by encouraging the use of stairs instead of escalators.The program was set-up at a site in the mall where escalators sat adjacent to a stairway, all of which led from the...

Pollution Probe hosts an annual, month-long Clean Air Campaign to raise awareness about smog, vehicle emissions and related respiratory problems. The main event of this campaign is The Clean Air Commute, a one-day event in which employees...

This comprehensive program utilized several strategies including home visits, incentives and starter kits to induce households to reduce energy, water consumption, waste to landfill and pollution.The Green Home Tune-Up provided free...

To promote a shift from single-occupant vehicle use to more sustainable modes of transportation, the City of Boulder uses several synergistic approaches. It offers transit passes to entire workplaces, schools and neighbourhoods, with...

The Cambie Corridor Consortium (CCC) was the first transportation management association (TMA) established in Canada. A TMA is an alliance of business, government, and other groups that aims to reduce traffic in a particular area by pooling...

The ‘Workplace Cycle Challenge’ is a three-week long intervention to encourage people to take up and continue cycling; encourage people who are already cycling to cycle more often; and encourage people to cycle to work.The Workplace Cycle...

This case study illustrates the successful engagement of a large organization (Environment Canada) in a broad-scale staff participation program. That program, the Commuter Challenge, is a Canada-wide NGO-led event that challenges commuters...

Off ramp was an out-of-class initiative that encouraged secondary school students to walk, cycle or take transit to school more often, thereby reducing car use. It increased awareness of transportation and climate change issues, provided...

Over a one-year period more than 150 people in the City of Århus, Denmark were actively encouraged to use bicycles or public transit for their daily commute. One of the goals of Bike Busters was to assess the extent to which motorists would...

A tiny pilot project in the Greater Vancouver Regional District (GVRD) that got families out of their cars and onto the street has grown into a burgeoning, province-wide, active transportation program. Between December, 1998, and spring,...

Schoolpool is a dynamic program that gets students to and from school in a safer, more social and environmentally sustainable fashion,using carpools, transit and finding buddies for walking and cycling. Parents and guardians can locate...

In the City of Ottawa, EnviroCentre developed and implemented community-based social marketing (CBSM) techniques designed to reduce greenhouse gas emissions through transportation demand management (TDM) initiatives linked to Green Home...

Seattle’s In Motion program uses tantalizing neighborhood prompts followed by direct outreach to engage residents in learning about and trying travel options. King County Metro (KCM) has completed demonstrations in three neighborhoods, and...

20/20 The Way to Clean Air involved individuals in the Greater Toronto Area in reducing home energy use and vehicle use by 20%. It asked participants to make a small commitment (some easy-to-do activities done for a period of two weeks),...

Here's a good illustration of how much and how quickly transportation habits can change through elementary school programs. Bear Creek is the recipient of the James L. Oberstar Safe Routes to School Award for 2008 awarded by the (U.S.)...

This case study picks up from our previous one on the early years of Green Communities Canada's national Active and Safe Routes to School Program. It covers the launch of the "school travel planning" approach. Viewpoints are...

With an average of 15% of the U.S. population moving each year, new residents represent a significant portion of urban dwellers. In response, Portland has refocused its Individualized Marketing efforts and incorporated an innovative and...

BIXI Montreal is a great example of how to make  urban cycling a more practical and attractive transportation option. BIXI makes it convenient for commuters to cycle rather than drive, especially for frequent, short trips. The system was...

This is a rare, well-documented model for promoting walking and cycling in a small or rural community.Given Haliburton County's large geography, the CIA focused a multi-pronged planning and promotion effort on the two hubs: the villages of...

Stepping It Up, led by the regional transportation authority Metrolinx, illustrates a coordinated, highly replicable, and institutionalized approach for reducing car traffic and increase walking and cycling to school. The program worked...

CAC's HSBC Clean Air Achievers programs provides youth with a chance to meet high profile athletes and be inspired by personal messages to adopt healthier, more active and sustainable lifestyles. The program has dual goals of reducing air...

Love to Ride provides tailored resources and support for increasing commuter cycling, staff fitness, and reducing traffic congestion at work. It uses 'stage of change' to segment participants and cost-effectively tailor communications to...

In Motion participants pledge to shift two drive-alone trips per week to transit, ridesharing, biking or walking. The program uses motivational interviewing, commitments, rewards, engaging materials and norm appeals tailored to each target...

New York City’s Citi Bike is the largest bike share program in North America, and a key element in the city’s transportation network, providing a last mile solution. A similar approach is replicable in the downtown cores of other major...

This well-documented obesity prevention program pilot for low-income families in Carrboro NC (USA) featured three main components. Weekly work sessions in a community garden provided gardening instruction and practice opportunities and a...

This large scale bicycle safety training program from the UK has been particularly well evaluated and shows impressive results, adding to the evidence of the value of such trainings. Designated a Landmark case study in 2016.Bikeability and...

A temporary network of cycling lanes convinced the community of Macon GA to create permanent protected lanes. One-block sections of street that had previously been made more bike-friendly had not been used much and there was concern that...

By the end of 2017, Brisbane’s Active Schools Travel Program had engaged over 157 primary schools to reduce single car trips by up to 35% and increase walking trips correspondingly. Half of the students at participating schools travel...

Hampshire County's Transport Awareness Initiative (HEADSTART) encourages more sensible use of cars in order to reduce road traffic and environmental pollution, protect human health and minimize future infrastructure cost. Based on the...

CommuteSM is Santa Monica’s Transportation Management Association, formed pro bono in 2012 by RideAmigos. In collaboration with the City of Santa Monica, CommuteSM launched Santa Monica’s first-ever Commuter Challenge in 2015 (April 1 to...