What if you want to move away from gas and oil, but rent, are about to move, or can’t afford solar panels? If your energy supplier has not already pledged to go green, you have few options. The co-ownership of wind farms engages and makes it practical for more homeowners and renters to buy wind-generated power.
Sarah Merrick from Ripple Energy noticed that there were few options for consumers to buy wind-generated power, that big projects were more cost-effective, and that buying part of a wind farm was 2/3 less expensive than rooftop solar.
Note: To minimize site maintenance costs, all case studies on this site are written in the past tense, even if they are ongoing as is the case with this particular program.
To make the approach practical for a larger audience, Ripple worked with energy supplier partners. Ripple supplied its power to these energy suppliers, who then provided corresponding credits to their clients who were co-owners of their wind projects. The suppliers then supplied this cheaper, greener renewable energy to the members’ homes via the grid. Since Ripple managed the co-op and energy supplier relationships, and built and maintained the wind farms, the approach was as easy for members as it was before they joined. (Financial Incentives; Overcoming Specific Barriers)
The benefits for consumers included the following.
Ripple started with co-ownership by 907 people of a single wind turbine called “Graig Fatha” in Coedely, south Wales. The project quickly sold out.
Launch of Graig Fatha
In 2023, at the time of writing this case study, its second project was being built in Kirk Hill, South Ayrshire, Scotland. It was to have eight turbines and 5,600 co-owners and would produce 18.8 MW of electricity – enough to power 20,000 households. The minimum investment was £25, and the project received 16,000 reservations in one week, in February 2023. This project was also partially financed by 19 investors; to help fuel expansion, Ripple had allowed a portion of its newer projects to be financed through co-ownership by investment firms. For example, Virgin Money had been an investor in Ripple’s second and third projects; it had a goal of reducing carbon emissions by over 50% across its investments by 2030.
Building the Kirk Hill windfarm
The following table summarizes the key barriers to action and how each was addressed. (Overcoming Specific Barriers)
|
Barrier |
How it was addressed
|
|
Consumer rented or was about to move – reducing the incentive for investing in home solar or wind power
Consumer lived far from the wind project |
· Consumers retained their shares when they moved, and participated from anywhere served by Ripple-associated energy suppliers |
|
Consumer’s energy supplier had not developed green energy sources |
· The only additional responsibility for Energy suppliers was handling the accounting |
|
Cost was prohibitive |
· Investment was incremental (buyers could decide how many shares to purchase) · Costs were significantly reduced due to economies of scale |
|
Consumer lacked relevant expertise and time |
· All aspects were managed by Ripple, so the consumer didn’t have any added responsibilities compared to before membership |
Presentation on Ripple Energy
The main innovation with this approach was co-ownership combined with the ability to buy energy / pay ongoing operating costs through one’s regular energy supplier. This dramatically expanded the market for affordable green energy and gave consumers the ability to cut their carbon footprint and help add new green power sources to the grid.
To help fuel expansion, Ripple allowed a portion of its second project to be financed through co-ownership by investment firms.
Reductions in kWh were based on actual (first project) or predicted (second project) electricity generated from wind power. Reductions in greenhouse gas were calculated based on Kwh used.
Feedback was provided through the reduced utility bills.
Landmark Designation
This case study was was compiled in 2023 by Jay Kassirer based on information provided in the reports below. The program described in this case study was designated by our Energy Conservation and Efficiency panel in 2023.
Designation as a Landmark (best practice) case study through our peer selection process recognizes programs and social marketing approaches considered to be among the most successful in the world. They are nominated both by our peer-selection panels and by Tools of Change staff and are then scored by the selection panels based on impact, innovation, replicability and adaptability.
The panel that designated this program consisted of:
Adaptability
For More Information
https://www.azocleantech.com/article.aspx?ArticleID=1528
https://rippleenergy.com/our-projects/graig-fatha
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