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Day Zero: Cape Town Uses Fear Appeal to Avoid Running Out of Water  Environment


Fear appeals must be carefully considered as they can too-easily backfire and discourage people from taking in and acting on our messages. And why spread fear unnecessarily? This case study illustrates an appropriate and effective use of a fear appeal to reduce water consumption in Cape Town South Africa. It tracks 30 years, from the time the City predicted severe water shortages to the point where the taps nearly ran dry and this city of four million people reduced water use enough to avoid disaster. 

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It’s About Respect - Reducing Sexual Violence in Washington  HealthSafety

It’s about Respect is a program to prevent sexual violence among middle school students. This case study reports on the program’s initial pilot at one school, compared with a control school.

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California’s Energy Conservation Competition  Environment

Participants in California’s Energy Conservation Competition work to change energy conservation behaviors in their schools relating to lighting, plug-loads, and mechanical systems. They also develop campaigns to encourage fellow students to communicate with teachers, peers, and administrators about energy conservation practices. This comprehensive program integrates climate education and energy efficiency, with linkages to hands-on job training and career development.

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Opting Out in Germany for Non-Renewable Energy  Environment

While many people in Germany say they would use green energy if presented with a choice, very few consumers do so. In contrast, most people have been using green energy in a few German municipalities where citizens have had to opt out for non-renewable energy supplies rather than having to opt-in to get renewable ones. This case study presents their experiences and illustrates the value of randomized control trials (RCTs) for measuring program impacts.

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Norway’s Promotion of Electric Vehicles  Environment

Several policies / incentives, in place over an extended period, have made Norwegians more likely to purchase electric vehicles (EVs) than people in any other country. These incentives have included: exemption from vehicle registration and high purchase taxes, reduced road tolls, free parking, and access to some bus lanes. A similar long-term approach could be adapted for other big-ticket purchasing behaviors where the impact justifies the expense – for example energy-efficient home / building retrofits and appliances. Norway's electric cars are close to zero-emission as 98% of its electricity came from hydropower.

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BART Perks 2  Environment

BART Perks Phase II used a Smartphone-based platform to incentivize shifts in public transit trips that reduced peak demand. The approach proved cost-effective relative to the average fare associated with each freed-up seat. At full-scale, the approach was predicted to be cost-effective relative to purchasing and maintaining more transit cars. This six-month randomized control study took place in San Francisco during the first half of 2019.

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Port of San Diego  Environment

The Port of San Diego’s (Port’s) Green Business Network (Network) is an integrated energy efficiency and sustainability program that educates tenant businesses on sustainable business practices and identifies resources to implement building and operational improvements. The Green Business Network provides a forum for businesses across the Port’s five member cities to network on sustainability best practices. Between 2010 and 2017, participating businesses reduced energy use by 10.8 million kWh and 300,000 therms.

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The Bullying Prevention Program  HealthSafety

2018 Overview, Pennsylvania USA

The Bullying Prevention Program (BPP) reduced bullying problems in Norwegian schools by up to 50 percent. Actively involving students, school staff, and parents in restructuring their school environment created a safe and learning one, and lessened the number of opportunities and rewards for bullying. BPP has been replicated in American, Canadian, and European schools with positive, although less dramatic results.

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Landmark Case Study RE100  Environment

 

RE100 is a global, collaborative initiative that is accelerating a shift in corporate energy purchasing to reduce global carbon emissions and buy energy from renewable sources. Members commit to public disclosure of progress, with third-party verification providing social proof and accountability. Participation also involves inter-company comparisons and norming to a common goal of 100% renewable electricity. High-profile external public relations events enhance value for membership and sustain pressure for member companies to keep commitments, thereby ensuring persistence of campaign impacts. Designated a Landmark Case Study in 2019.

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Landmark Case Study Europe’s Energy Neighborhoods  Environment

Europe’s Energy Neighbourhoods program engaged neighbourhoods to ‘bet’ with their municipalities that they could reduce energy use by at least 9% over a four-month time period, with no investments in technology allowed. Each neighbourhood was supported by an “Energy Master”, an enthusiastic individual who acted as coordinator for the group and who received specific training to help their group make its energy savings. Those groups that made savings of 9% or more were rewarded with certificates and prizes, and received local media attention for their efforts. Designated a Landmark Case Study in 2019.

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