Zehr's 
A campaign at a Zehr's store in Kitchener, Ontario, reminded customers to buy products which used less packaging, were more concentrated and safer for the environment. Some customers were asked to make a commitment to purchase "green" alternatives and to watch an in-store information video showing other people making their decision to buy "green."
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Workplace Cycle Challenge Program 
The ‘Workplace Cycle Challenge’ is a three-week long intervention to encourage people to take up and continue cycling; encourage people who are already cycling to cycle more often; and encourage people to cycle to work.
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Whitney Public School
Students at Whitney Public School were given a homework assignment to take responsibility for their home's Blue Box recycling for one week. The assignment was to be carried out by the students with parent participation. Information was provided to each home on new materials that were being accepted in the Blue Box.
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We're Toxic Free
The City of Peterborough conducted a door-to-door pilot campaign to influence residents' behaviours related to the purchasing and disposal of toxic household chemicals. Summer students staffed the campaign in which residents were asked to try non-toxic or less toxic alternatives.
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Way to Save Burlington!
The Way to Save, Burlington! pilot program was a community-based approach to marketing energy efficiency. Unlike many other community-based energy efficiency programs, no new measures were offered and existing rebate levels were not enhanced. The pilot increased active participation in existing conservation programs among all customer segments: residential, commercial, and industrial.
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Way to Go Durham
This case study covers the formative research and pilot testing of the City of Durham’s Way to Go program with City staff and local university students. It illustrates the value of A/B testing and Randomized Control Trials for evaluating alternative program tactics. It exemplifies the effective use of personalized commute plans distributed en-masse and shows that they can have a substantial impact on travel behavior, even with no added incentives.
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WaterSmart
To reduce peak period water consumption and increase awareness of the need to conserve water, a program involving watering restrictions, bicycle patrols and student exercises was implemented in Kamloops, British Columbia.
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WaterSense Adds Up to Big Water and Energy Savings
WaterSense, a partnership program sponsored by the U.S. Environmental Protection Agency (EPA), seeks to protect the future of the nation’s water supply by offering Americans a simple way to use less water with water-efficient products, homes, and services. WaterSense labeled products, which are independently certified to use at least 20% less water and perform as well or better than standard models, have been on the market since 2007. As of 2021 there are more than 30,000 labeled models, including products used in residential and commercial bathrooms, and outdoor irrigation. EPA’s WaterSense program has also certified over 3,000 homes with WaterSense labeled fixtures and water-efficient features. By 2020 it had saved 5.3 trillion gallons of water and 603 billion kWh of electricity. Designated a Landmark case study by our Building Energy peer review panel in 2021.
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Waterloo's Plant Health Care Program
The City of Waterloo has dramatically decreased its use of pesticides on municipally owned land through practices that promote healthy, vigorous turf and soil. The city's Plant Health Care Program (PHCP) has over time become Waterloo's preferred method of turf care.
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Water-Efficient Durham
The Regional Municipality of Durham targeted neighbourhoods with high summer peak water use, and convinced most residents to sign a written pledge to water their lawns in accordance with municipal guidelines. The program has consistently reduced peak water use in targeted neighborhoods by 30% at first, then leveling off at around 17% after a year. It cost $19 per household in 2004 and is considered to be 1/5 the cost of the alternative - which is to expand the water supply infrastructure.
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Water - Use It Wisely
Water Use It Wisely has become one of North America's most widely implemented, branded water conservation programs, with over 350 private and public partners, including corporate sponsors such as Lowes and The Home Depot. It illustrates a wide range of promotional tactics and strong partnership development, and is available for use throughout North America.
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Walking the Talk?
In the City of Ottawa, EnviroCentre developed and implemented community-based social marketing (CBSM) techniques designed to reduce greenhouse gas emissions through transportation demand management (TDM) initiatives linked to Green Home Visits (GHVs). By combining social marketing with community-based credibility and capacity, and by building partnerships with other stakeholders in the community, EnviroCentre demonstrated how cost-effective techniques can help people overcome barriers to changing their transportation habits.
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Virgin Atlantic’s Airline Captains Improve Fuel Efficiency
Virgin Atlantic Airways (VAA) conducted an eight-month pilot in 2014 to test the potential roles and impacts of monitoring, performance information, personal targets, and prosocial incentives on the fuel-use behavior of their captains. All 335 of VAA’s captains were part of the pilot, and they were randomly assigned to four separate treatment groups. Since the pilot, the approach has become business as usual at VAA, and the technology was commercialized through Signol and updated to a web-app and email rather than post. Designated a Landmark case study in 2021.
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Vancouver's Employee Trip Reduction Program
The Greater Vancouver Regional District's (GVRD's) Employee Trip Reduction Program took an integrated, multi-modal approach. By supporting the use of all modes of alternative transportation, a higher rate of employee buy-in could be obtained. This case study also shows how a municipality first developed a program for its own employees and then used it as a model for other employers. Even though GVRD has more resources to draw on than many other municipalities, the program's elements can be replicated by any community. This case study documents a program that took place between 1996 and 2002. A separate case study covers more current details on the public program that resulted.
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User Pay for Residential Waste Pickup in Ontario (Research Alert)
This research alert, reprinted from an article in Solid Waste and Recycling Magazine, provides an overview of the growth of user-pay for residential waste pickup in Ontario, including pricing. It was written by Maria Kelleher and John Dixie Enviros-RIS, based on surveys they conducted.
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UGA Recycling Bin Feedback
The University of Georgia, funded by the Environmental Research and Education Foundation, designed and tested a recycling bin that lit up and displayed a count with the number of items that had been placed into the bin. The bins with feedback increased recycling rates significantly.
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UBC Energy Reduction Challenge
This is a great model for generating enthusiasm among students for energy efficiency. To engage more students in energy conservation, UBC adapted a Facebook application called My Every Day Earth to create a point structure for participation that was in addition to the typical kWh meter readings. Users were able to gain points through activities such as: performing 11 actions they pledged to perform each day; creating short films to get their co-residents engaged and thinking about energy conservation; meeting with other students to discuss energy efficiency; and contacting their local politicians about energy efficiency.
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U-PASS: University of Washington's Transportation Management Program
U-PASS is a comprehensive, flexible program designed to encourage University of Washington students, staff and faculty to use alternative modes of transportation and thereby reduce the volume of traffic in Seattle's University District. The program provides many inexpensive commuting options and incentives to program participants, including: increased and subsidized transit service, shuttle service, carpools, vanpools, ridematch services, bicycle incentives, reimbursed rides home, daily flex permits, and merchant discounts. U-Pass was designated a Landmark case study in 2009.
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TV Program Teaches Energy Conservation
A 20 minute television program that suggested simple, no-cost strategies for reducing household energy consumption in summer was delivered over cable television in Roanoke, Virginia, in 1982. Residents who viewed the program once, adopted some of the modeled strategies. Although overall electricity savings were close to 10%, the participants did not feel that their level of comfort was compromised. Though this program focused on energy conservation, the approach can be applied to any area where behaviour modification is desired.
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Turn it Off
Turn it Off is a community-based initiative to encourage individuals to avoid idling their vehicles while waiting at such places as school pick-up areas and transit Kiss and Ride parking lots. Replicability: high.
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Travel Blending
Travel Blending(R) is a bottom up Travel Demand Management tool developed by Steer Davies Gleave, an international transport management consultancy group. It enables individuals and households to record then consciously change their current travel behaviour. For a one-week period participants track their travel habits in specially prepared diaries. These are then analysed and a personalised assessment with recommendations is provided. After a month, participants complete another series of diaries and then receive more personalized feedback.
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TransLink’s Smart Card
British Columbia’s TransLink introduced Compass, a travel pass payment system that replaced 150 different tickets and passes. To ensure positive adoption, TransLink brought customers through a series of messaging that generated awareness, created broad comprehension around Compass benefits and features, and educated customers on proper card use behaviour. It achieved a 95% adoption rate within months of closing the gates, and transit ridership increased 4-6% per year following introduction
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TransLink's TravelSmart Program
TransLink’s TravelSmart program helps businesses and residents of Metro Vancouver make smart travel choices and reduce the number of trips made by driving alone. It includes an Employer Pass Program, ridesharing, car share (including corporate car share), active transportation, parking management, guaranteed ride home, and telework, all supported by strong promotion. This case study also reports on TransLink’s individualized marketing pilot, which was designated Landmark status in 2008.
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Too Good to Go
About 75% of food waste goes to landfill, where it becomes one of the largest sources of greenhouse gas emissions at 10% of total emissions. Too Good to Go turns food waste into a win-win situation for everyone, by creating jobs, generating revenue, reducing food waste, and diminishing environmental impacts. At its most basic, the app is a marketplace for surplus food. It enables you to see what extra food is likely to be available that day from nearby bakeries, stores, and restaurants - fresh food that would otherwise be thrown out at the end of the day because it would no longer be considered fresh and salable. Using the app, you can buy a ‘magic bag’ meal for roughly one third of what you would normally pay, then pick it up at the vendor’s closing time. As of June 2022, a total of 141 million bags had been sold, eliminating 775 million lb. (about 387,500 US tons) of CO2 emissions. In the first six months of 2022 alone, 88.5 million bags were sold, eliminating the equivalent of 973.5 million pounds (about 486,800 US tons) of CO2 emissions per year.
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The Toxic Challenge
To encourage people to reduce their use of toxic-containing consumer products, a door-to-door campaign was organized in two neighbourhoods of Metropolitan Toronto. Summer students staffed the campaign in which residents were asked to try non-toxic or less toxic alternatives.
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The Roach Coach Project
This pilot program demonstrated how a brief, on-site, educational intervention coupled with resource materials can influence tenants to adopt less hazardous pest control methods. Materials were developed for use by others.
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The Residential Conservation Assistance Program (ReCAP)
The Residential Conservation Assistance Program ( ReCAP) provided a free home visit service to the residents of Oshawa, Ontario, aimed at helping householders reduce their use of energy and water and improve their 3Rs practices. Trained home advisors provided householders with one-on-one assistance to identify and undertake conservation and cost-saving opportunities. As of 1996 the program had been renamed Green CAP and householders were required to pay a fee for the home visits.
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The Healthy Penis Campaign
The Healthy Penis was a humor-based campaign that increased syphilis testing and awareness among gay and bisexual men in San Francisco.
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The Great Strathcona Exchange
Strathcona County organizes an annual one-day waste exchange. Staffed largely by volunteers, this free event enables people to return serviceable appliances, furniture, or other large household items to useful service by making them available for others to reuse.
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The Environment Network
This comprehensive program utilized several strategies including home visits, incentives and starter kits to induce households to reduce energy, water consumption, waste to landfill and pollution.
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