Tools of Change Landmark Designation

Tools of Change helps you quickly learn from proven social marketing / behavior change approaches in a wide range of environment, health and safety topic areas. We feature the best ones we can find.

In three topic areas - climate change, energy, and transportation - we go one step further with our Landmark designation process. Designation through this peer-selection process recognizes behavior change approaches and programs considered to be among the most successful, innovative, replicable and adaptable in the world. On this site, their cases studies are indicated by the gold and teal-blue compass icon below.

Nominations are screened by Tools of Change staff and the most promising ones are then rated by peer selection panels based on a standard scoring grid. Designated programs are highlighted in our webinars, transcripts and video recordings from the webinars, and written case studies.

Designated programs gain additional recognition, exposure and credibility, which may help them attract customers and investors, and maintain or increase program funding. They also get a Landmark designation logo for use on websites and in electronic newsletters, providing click-through access to the program's case study materials.

Call for Nominations 2025 

Tools of Change is soliciting nominations for its 2025 Landmark behavior change case studies in two topic areas - (1) climate change mitigation or adaptation, and (2) sustainable transportation. We are also accepting nominations for (3) energy conservation, but these won't be reviewed by our energy panel until 2026. If you know of anyone working on a particularly effective, innovative or impactful approach for changing related behaviors, please consider nominating them - or yourself. All nominations must include measured impact results.

The nominations form  (see link above) must be submitted by June 7, 2025. 

New Climate Change Landmark Case Studies and Panel

Having completed its fourth year (2024), our new Climate Change Landmark panel has designated eight case studies.

• * Better Cotton (2024)
• * Carbon Cure (2024)
• * Coolfood (2023)
• * Chicago's Building Energy Rating System (2022)
• * Climate Matters Program for TV Weathercasters (2021)
• * Day Zero: Cape Town Includes Fear Appeal to Avoid Running Out of Water (2021)
• * Liftshare and Mobilityways, UK (2023)
• * Southern Nevada Water Authority's Water Smart Landscapes Program (2022)

These case studies were designated by our Climate Change Peer-Selection Panel, which is made up of members from on the ground programs as well as from some of North America's most proactive NGO and government organizations supporting climate change mitigation and adaptation. Those in bold are currently serving on the panel.

• * Amjad Alghamdi, George Mason University Department of Communication (2024-2025)
• * Anna Kelly, Power Takeoff (2025)
• * Kathy Kuntz, Dane County Office of Energy & Climate Change (2021-2025)
• * Doug McKenzie-Mohr, McKenzie-Mohr Associates (2021-2023, 2025)
• * Madeleine Lemaire, City of Coquitlam (2023-2025)
• * Britta Ng, City of Coquitlam (2021-2022)
• * Dan Reed, Center for Climate Change Communication (2024-2025)
• * Susan Schneider Western Michigan University (2021-2025)
• * Michele Smith, City of Brisbane (2021-2025)
• * Brooke Tully, Brook Tully LLC (2023-2025)