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Four New Landmark Case Studies Plus Four Finalists Now Posted - February 11, 2021

The City of Austin's Leave Time Travel Incentive and Seattle's Just One Trip Phase II have both been designated Landmark by our transportation peer-selection panel. Heat Loss Images, Norm Appeals Raise Impacts in Medicine Hat and California's Energy Conservation Competition have been designated Landmark by our Building Energy peer-selection panel. Landmark designation recognizes behavior change approaches and programs considered to be among the most successful, innovative, replicable and adaptable in the world. Four runners-up in these topic areas have also been added to our case bank - BART Perks II , Way To Go Durham ,  the Energy Cat Game , and London Hydro's Price Plan Pilot Cuts Peak Use.

Cape Town's Day Zero Campaign Exemplifies an Appropriate Fear Appeal - November 01, 2020

Here's a great example of a fear appeal that was appropriately used and hugely successful. Our most recently posted case study is Day Zero: Cape Town Uses Fear Appeal to Avoid Running Out of Water.