Other News
  • Cape Town's Day Zero Campaign Exemplifies an Appropriate Fear Appeal
  • Nominate Your Program
  • New Landmark Energy Use Behavior Case Studies
  • New Landmark Transportation Case Studies
  • Full Energy Connect Case Study Posted
  • New Format Five Minute Videos Now Available
  • Seventeen New & Revised Case Studies; Many New Resources
  • Registration Now Closed For Instructional and Case Study Webinars at www.webinars.cullbridge.com
  • Webinar videos and handouts
  • Next Landmark Nominations Deadline
  • September Newsletter

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Cape Town's Day Zero Campaign Exemplifies an Appropriate Fear Appeal - November 01, 2020

Here's a great example of a fear appeal that was appropriately used and hugely successful. Our most recently posted case study is Day Zero: Cape Town Uses Fear Appeal to Avoid Running Out of Water.

Nominate Your Program - November 01, 2020

Tools of Change is soliciting nominations for its 2021 Landmark behavior change case studies in two topic areas - (1) energy conservation and (2) sustainable transportation. If you have been working on a particularly effective or innovative approach for changing energy or transportation behaviours, please consider nominating yourself. All nominations must include measured impact results. 

Nominated programs get frank, confidential program review comments and suggestions from selection panel members, who are experts in a range of related disciplines. All nominations that are presented to our selection panels receive a complete list of unattributed panel comments. For many nominees, this is the most valuable benefit.

Designation as a Landmark (best practice) case study through this peer selection process recognizes behavior change programs and approaches considered to be among the most successful, innovative, replicable and adaptable in the world.

Designated programs gain exposure, credibility and free, on-line program case study materials, which may make it easier for them to attract customers and investors, and to maintain or increase program funding. Nominations are screened by Tools of Change staff and then the most promising are rated by peer selection panels based on a standard scoring grid. Designated programs are highlighted in our webinars, transcripts and video recordings from the webinars, and written case studies. They also get a Landmark designation logo for use on websites and in electronic newsletters, providing click-through access to the program's case study materials.

The nomination form, which can be downloaded from www.toolsofchange.com/en/landmark, must be submitted by July 3, 2021. Designations will be announced in the fall.

To view Landmark case studies designated in past years, go to www.toolsofchange.com/en/landmark