This guide consolidates insights and evidence about how to communicate effectively about climate change. It combines research from the Center for Research on Environmental Decisions (CRED) at The Earth Institute, Columbia University; ecoAmerica; and other institutions with insights that ecoAmerica has gleaned from communicating about climate change and other environmental issues with mainstream Americans and their leaders.
This guide isn?t just for people who work in environmental organizations. It?s also meant for mainstream business leaders, city planners, educators, CRED | ecoAmerica 3 nurses, ministers, and journalists?anyone who wants to benefit from cutting-edge research insights and communicate more effectively about climate change. These recommendations can help anyone be a more successful communicator, whether you are a seasoned expert or just getting started. And while this guide is not intended for an international audience, some of its findings may be applicable beyond the United States.
It is organized into four parts; ?The Basics,? ?Crafting Your Message,? ?Overcoming Barriers,? and ?Taking It to the Next Level?. |
