In 2023, Potential Energy, a global, nonprofit marketing firm creating public demand for climate solutions, carried out one of the broadest and most comprehensive global message testing studies conducted on climate change. Working in partnership with the Yale Program on Climate Change Communication, Zero Ideas, and the Meliore Foundation, it tested multiple framings of a wide range of policies to counter climate change - from curbing pollution to investing in clean vehicles - to find out what can motivate the world to accelerate climate progress.
With this web page you can explore the data on a country level to see what message frames worked and zoom in by age, gender, education, political leaning, and urbanicity. |
