Tools- of Changes

Food Shown in Motion Appears Fresher, More Appealing, and Healthier

When food is portrayed in motion, it is perceived as fresher, more appealing and healthier.

Healthier food is often perceived as being less tasty. Four between-participant lab studies (N = 50, 80, 80, 102) included manipulations of food motion vs stillness and then compared ratings of food freshness, healthiness and appeal using self-report measures. When food was portrayed in motion, it was perceived as healthier, without any reduction in food appeal. The findings also support the use of indirect cues as an effective approach to promoting social ends.