A Review of Evaluations of Social Marketing Campaigns in Occupational Injury, Disease or Disability Prevention

URL: http://www.worksafebc.com/en/resources/about-us/research/a-review-of-evaluations-of-social-marketing-campaigns-in-occupational-injury-disease-or-disability-prevention?lang=en

This 2017 review examined published evaluation and research studies on occupational health and safety social marketing campaigns. One key finding is that "campaigns based exclusively on mass media communications do not appear to be as effective in reducing the incidence of work-related injury, disease or disability as campaigns that integrate public communications strategies with companion programs involving consultation services, inspection and enforcement, or education and training."

Topics: Safety, Occupational health & safety
Resource Type: strategies and interventions
Publisher: WorkSafe BC
Date Last Updated: 2021-08-29 14:14:33

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