20/20 The Way to Clean Air 
20/20 The Way to Clean Air involved individuals in the Greater Toronto Area in reducing home energy use and vehicle use by 20%. It asked participants to make a small commitment (some easy-to-do activities done for a period of two weeks), leading to a larger commitment (longer-term, greater cost savings actions), and connected them with programs and services that helped them succeed.
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Action By Canadians / Count Me In
The Action By Canadians (ABC) and Count Me In! programs were designed to communicate the issue of climate change to the Canadian public through workshops delivered to individuals at their place of work. The climate change workshop focused on action by providing participants, at the end of the workshop, an opportunity to make a commitment to reduce greenhouse gases by adopting specific measures in their personal lives. By October 2000, over 3,500 Canadians had participated in these workshops. The Ontario Society of Training and Development awarded the ABC program with the Best External Training Program Award.
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AIDS Peer Education Program
The goal of this peer education program was to reduce the incidence of sexually transmitted diseases (STD) and AIDS among teenagers, by the postponement of sexual involvement or by condom use. A group of trained students (ages 15-16) created skits, videos, games and posters, then made presentations for their younger peers (ages 12-15).
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Alameda County’s Community Commutes Day
Community Commutes Day used game-based competition, community based social marketing techniques, crowd-sourced graphic design to save costs, and peer-to-peer information sharing via trained “Clean Commute Champions” to get employees to adopt cleaner commute options.
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Alameda’s Green Purchasing Program
This innovative green purchasing program engaged hundreds of event planners and over 18,000 event participants to build a new county culture of sustainable and healthy gatherings in Alameda County, California. In only six weeks, its promotion competition enrolled 192 events and meetings, reaching over 9,200 attendees with model green & healthy practices.
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Århus Bike Bus'ters
Over a one-year period more than 150 people in the City of Århus, Denmark were actively encouraged to use bicycles or public transit for their daily commute. One of the goals of Bike Busters was to assess the extent to which motorists would switch to sustainable means of transportation.
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AT&T Employee Telework Initiative
The AT&T Employee Telework Initiative provides information and support to all staff and management, corporate-wide, who would like to telework either part-time or full-time. Since 1992, AT&T has succeeded in developing not only a formal policy and telework program for its employees, but also a telework internet portal that acts as a model and guide for other companies interested in telework. AT&T believes that its telework initiative can be replicated by practically any company.
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Auto$mart Program for Canada's Novice Drivers 
The Auto$mart Student Driver Education Program provides driving educators across Canada with a classroom kit that helps them teach student drivers how to drive more safely while saving money and protecting the environment. The kit includes a video, an interactive CD-ROM and driver instructor materials. The course materials explain how informed decisions regarding car purchases (e.g., what type and model), operating habits (e.g., following posted speed limits), and maintenance (e.g., regular tune-ups) can improve fuel economy while reducing greenhouse gas emissions.
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AutoShare
AutoShare, a car sharing company in Toronto, provides individuals with the freedom of driving without the hassles and high costs associated with owning a car. The company began in October of 1998, with 16 members sharing the use of 3 cars, and had grown to over 500 members and 28 cars by July 2001.
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Back to Sleep - Health Canada SIDS Social Marketing Campaign
Using carefully targeted mass media messaging strategies, Back to Sleep taught parents and other primary infant caregivers across Canada how to avoid the risk factors associated with Sudden Infant Death Syndrome (SIDS).
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Barrie Water Conservation Program
The City of Barrie, Ontario has deferred millions of dollars in waste water and water supply capital expenditures with its retrofit water conservation program. The City supplied subsidized ultra low flow toilets, showerheads and aerators to Barrie residents over a two-year period.
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BART Perks 2
BART Perks Phase II used a Smartphone-based platform to incentivize shifts in public transit trips that reduced peak demand. The approach proved cost-effective relative to the average fare associated with each freed-up seat. At full-scale, the approach was predicted to be cost-effective relative to purchasing and maintaining more transit cars. This six-month randomized control study took place in San Francisco during the first half of 2019.
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BC21 PowerSmart
BC21 PowerSmart is a province wide project to conserve resources and create jobs. Residential energy efficiency audits are conducted, and incentives are offered to encourage residents to take steps to improve energy and water efficiency.
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Be Water Wise. It Makes Cents
To promote water efficiency and reduce water consumption, residents were offered home visits conducted by trained volunteers and the opportunity to obtain discounts on home water-saving devices.
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Bear Creek Safe Routes to School Program
Here's a good illustration of how much and how quickly transportation habits can change through elementary school programs. Bear Creek is the recipient of the James L. Oberstar Safe Routes to School Award for 2008 awarded by the (U.S.) National Centre for Safe Routes to School, and was designated a Landmark case study by Tools of Change in 2009.
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Bert the Salmon: Promoting Natural Lawn Care in the Seattle Area
An extremely successful, media-based public relations campaign has convinced hundreds of thousands of Seattle-area homeowners to turn their backs on many environmentally harmful lawn care practices and embrace elements of natural lawn care. The campaign also uses a habit change kit that includes a lawn sign.
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BEST's Bicycle Valet
Want to encourage more people to cycle to special events instead of taking their cars? Here's a great way to make it easier for them to do so. BEST's Bicycle Valet, operating in Metro Vancouver, provides free and safe special-event parking for bicycles and other modes of active transportation, allows event patrons to leave their helmets, panniers and other cycling apparel, and offers cycling route maps, transit maps and other information about active transportation. The service is paid for by the event organizers and sponsored by Travelsmart.
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Better Buildings Partnership
Toronto's Better Buildings Partnership (BBP) involves comprehensive energy efficiency retrofits and building renewal initiatives for buildings in the public, non-profit and private sectors. Innovative financing strategies are implemented and energy and water technologies are bundled together with other building renewal measures to allow for project flexibility.
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Bicycle Friendly Communities Program
The Bicycle Friendly Communities (BFC) program provides municipalities with advice and feedback, goal setting assistance, training programs and recognition awards to create more bike-friendly communities. It is a results-oriented program designed to encourage municipal decision makers to consider how their existing cycling programs complement one another and how they can be improved. Detailed feedback from transportation professionals and community stakeholders gives communities an accurate measure of where they are and a detailed roadmap to the future.
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Bike Smarts
The Bike Smarts program was introduced in Lochside Elementary School to educate students about bicycle safety and to encourage them to travel by bicycle. As part of the program, parents of the students became involved in cycling to school with their children and participated in a cycling field trip.
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Bikeability Safety Training in the UK
This large scale bicycle safety training program from the UK has been particularly well evaluated and shows impressive results, adding to the evidence of the value of such trainings. Designated a Landmark case study in 2016.
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BIXI Bicycle Sharing
BIXI Montreal is a great example of how to make urban cycling a more practical and attractive transportation option. BIXI makes it convenient for commuters to cycle rather than drive, especially for frequent, short trips. The system was specifically developed to augment Montreal’s existing transit system and between 2009 and 2013 Montrealers made more than 13 million trips with BIXI. It is a turn-key service that is inexpensive and replicable across many countries and cultures. In addition, by making cycling more chic and attractive, BIXI has had a major impact on cycling in North America. Revised in September 2015.
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Bob and Martin Quit Smoking
This effective smoking cessation campaign used eight television ads based on Prochaska's theory of behavioural change, to move smokers along from the pre-contemplation to the maintenance stage of smoking cessation. The ads featured an average male smoker moving through the stages of smoking cessation.
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Bologna’s Bella Mossa
Bologna’s Bella Mossa program awarded participants points for walking, cycling or using public transport. Points could be redeemed for discounts or payment towards merchandise and services from 85 retailers, including supermarkets, sports retailers, bike stores, opticians, bookshops, cinemas, restaurants and bars. In 2018, 10,000 people reported taking 995,000 trips by alternative transportation methods, totalling 3.7 million kilometres and saving 711 tonnes of CO2. The program won CIVITAS’s “Bold Measure" award in 2017 and was designated a Landmark case study in 2019.
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Bonneville Power Administration Energy Smart Industrial Energy Efficiency Program
The Bonneville Power Administration’s Energy Smart Industrial (ESI) energy management program has changed how large industrial facilities prioritize and manage energy. Through participation in ESI’s High Performance Energy Management (HPEM—now called Strategic Energy Management) program component, corporate leaders are encouraged to establish and communicate energy policies and goals, conduct regular reviews of energy performance metrics, and actively support energy efficiency improvement efforts. At the shop-floor level, HPEM/SEM impacts a broad range of behaviors and practices. Common improvements include the shutdown of idling equipment during non-production hours, implementing more energy efficient set points, and adopting enhanced preventative maintenance practices. Designated a Landmark case study in 2016.
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Boosting Recycling at U. of A.
A great model of applying CBSM to increase participation in campus in campus recyling programs. The University of Alberta's program increased diversion 8-24% and reduced plastic contamination of organics by 16%.
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Boston’s Challenge for Sustainability
A Better City’s Challenge for Sustainability has engaged over 100 participating businesses and properties to develop and meet sustainability standards and practices, and to drive local innovation in energy efficiency. The program uses a combination of monthly information and networking meetings, Challenge Coordinators who provide technical and educational guidance one-on-one with participants, benchmarking, utility tracking, and goal setting.
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Brisbane's Active Schools Travel Program
By the end of 2017, Brisbane’s Active Schools Travel Program had engaged over 157 primary schools to reduce single car trips by up to 35% and increase walking trips correspondingly. Half of the students at participating schools travel to school by active means, twice the state average. This program illustrates good use of safety instruction and practice, stamped student passports, norm appeals, competitions, and three levels of recognition and incentives. Designated a Landmark Case Study in 2018.
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British Columbia's Way to Go! Program
A tiny pilot project in the Greater Vancouver Regional District (GVRD) that got families out of their cars and onto the street has grown into a burgeoning, province-wide, active transportation program. Between December, 1998, and spring, 2001, 350 schools in British Columbia embraced the Way To Go! school trip reduction project.
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Burlington’s Ice Rink Energy Competition
The City of Burlington's Ice Rink Energy Competition employs a low cost, easily replicable approach to significantly reduce energy consumption, associated greenhouse gases (GHG) and energy costs. A friendly competition to reduce energy at eight of the city's ice rinks helps change behaviours among staff and users, improves facility performance, and extends equipment life without sacrificing facility service levels or user satisfaction. Designated a Landmark case study in 2013.
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