AIDS and STBBI Resources

This section of the site provides quick access to case studies and helpful on-line social marketing resources for reducing the spread of AIDS and other sexually transmitted and blood-borne infections (STBBIs). We welcome suggestions for additional case studies and resources.

 

Latest News

May 6, 2021  New Systematic Review
We've added a new systematic review of brief interventions for promoting sexual health and preventing HIV, STIs, and unintended pregnancies. Access it using the right hand column below. Let us know what you think.
 

Most Recent Aids Case Studies

SCIP Improves Contraceptive Uptake in Mozambique  Health

From 2009 to 2015, Pathfinder International and its partners implemented the USAID-funded Strengthening Communities through Integrated Programming (SCIP) project in Nampula province, Mozambique. As part of SCIP’s overarching mandate to improve quality of life at the household and community levels, the project worked to increase access to contraceptive services by strengthening and better integrating health and community systems. There was a 400% increase in couple years of protection that occurred across all contraceptive methods included in the Mozambican method mix, suggesting improved method choice and minimized health provider bias.

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Drama Downunder  Health

The light-hearted Drama Downunder campaign increased access to diagnosis, treatment and care of sexually transmitted infections (STIs), improved HIV/STI awareness and knowledge, and minimized the transmission and morbidity of STIs in gay and other homosexually active men.

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HoMBReS  Health

HoMBRes—Hombres Manteniendo Bienestar y Relaciones Saludables (Men Maintaining Wellness and Healthy Relationships)—is a sexual risk reduction intervention designed to reduce HIV and STD infection among recently arrived, non-English speaking Latino men in rural central North Carolina. Developed using community–based participatory research (CBPR), HoMBReS includes the systematic selection, training, and ongoing support of Latino men to serve as lay health advisers.

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The Healthy Penis Campaign  Health

The Healthy Penis was a humor-based campaign that increased syphilis testing and awareness among gay and bisexual men in San Francisco.

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Malawi’s BRIDGE Project  Health

BRIDGE was a 6-year behavior change HIV prevention project implemented in Malawi from 2003 to 2009 by the Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP), in partnership with a number of Malawi-based organizations, and with funding from USAID.

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Chlamydia Outreach Advice Screening and Treatment (COAST)  Health

COAST’s “upstream” changes made Chlamydia testing, notification and treatment more attractive, thereby increasing testing rates remarkably over the long term.

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AIDS Peer Education Program  Health

The goal of this peer education program is to reduce the incidence of sexually transmitted diseases (STD) and AIDS among teenagers, by the postponement of sexual involvement or by condom use. A group of trained students (ages 15-16) creates skits, videos, games and posters, then makes presentations for their younger peers (ages 12-15).

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Most Recent Aids Resources

A Review of Current Practices to Increase Chlamydia Screening in the Community--a consumer-centered social marketing perspective  Health

Of 18 interventions identified in 2015, quality of evidence was low. Proportional screening rates varied, ranging from: 30.9 to 62.5% in educational settings (n = 4), 4.8 to 63% in media settings (n = 6) and from 5.7 to 44.5% in other settings (n = 7). Assessment against benchmark criteria found that interventions incorporating social marketing principles were more likely to achieve positive results, yet few did this comprehensively.

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HIV Self-Testing is Associated with Increased Uptake and Frequency of Testing in RCTs  Health

HIV Self-Testing is associated with increased uptake and frequency of testing in RCTs. Such increases, particularly among those at risk who may not otherwise test, will likely identify more HIV-positive individuals as compared to standard testing services alone.

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Program Impact Attribution  EnvironmentHealthSafety

This document provides a brief summary of options for assessing what portion of any measured behavior changes resulted from your program and what portion resulted from other influences. These options can also be used to attribute the affects of your program on a wide range of related variables such as resources used, pollutants released, accident rates and health status.

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Money Spent on Community-Based HIV Prevention Translates into Treatment Savings  Health

This 2016 study found that money spent on community-based HIV prevention translates into treatment savings. Every $1 spent on community-based HIV prevention programs in Ontario Canada saves $5 in treatment costs.

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Impact of Comics vs Photographs on Knowledge, Attitude and Behavioural Intentions  EnvironmentHealthSafety

This 2017 study compares two modes of visually presenting information  - one using photographs and the other using cartoons - on audience's knowledge, attitudes and behavioural intentions.

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Community Guide, The (Guide to Community Preventive Services)  HealthSafety

Evidence-based interventions for public health. Includes sections on alcohol, motor vehicles, physical activity, tobacco, cancer, nutrition, pregnancy, vaccines, diabetes, obesity, sexual behavior, violence, mental health, oral health, social environment and workplace.

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Brief interventions to prevent sexually transmitted infections suitable for in-service use: A systematic review  Health

A small number of interventions were found to be effective in reducing Sexually Transmitted Infections (STIs) among young people and in promoting self-reported STI-risk behavior change in men who have sex with men.

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Cases in Public Health Communication and marketing  Health

This free, open access journal publishes case studies in public health communication and marketing from 2007 to 2015. Each case describes a public health program - or some aspect of a public health program - that is based at least in part on communication or marketing methods.

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CDC Division of STD Prevention and partners  Health

Contains sections on Effective Interventions, Training and Statistics.

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CDC Public Health Image Library  EnvironmentHealth

Provides photographs, illustrations and multimedia files, with image collections for environmental health, natural disasters, anatomy, biological sciences, heart health, nutrition, chemicals and drugs, diseases (including AIDS) and organisms.

Most of the images in the collection are in the public domain and are thus free of any copyright restrictions.

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CDCynergy  Health

While this resource is over a decade old, it is still a rich source of information. Contains an introduction to social marketing, and sections on program description, market research, market strategy, interventions, evaluation, and implementation. Also contains examples, resources, research tools and a media library with videos. Users can develop plans and models that can be imported into common word processors

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Communication Initiative Network, The  EnvironmentHealth

An online space for sharing the experiences of, and building bridges between, the people and organizations engaged in or supporting communication as a fundamental strategy for economic and social development and change

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Community Toolbox  EnvironmentHealthSafety

Includes many annotated links to other web-based resources supporting social marketing and social change

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EPPI-Centre  EnvironmentHealthSafety

Contains reviews of research evidence on interventions related to active transportation (walking and cycling), rod safety, physical activity, heart health (cardiovascular disease), HIV / AIDS, nutrition, obesity, tobacco (smoking), conflict resolution, crime, education, and employment.

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Global Burden of Disease  EnvironmentHealthSafety

A comprehensive picture of what disables and kills people across countries, time, age, and sex. The Global Burden of Disease (GBD) provides a tool to quantify health loss from hundreds of diseases, injuries, and risk factors, so that health systems can be improved and disparities can be eliminated.Collected and analyzed by a consortium of more than 2,300 researchers, the data capture premature death and disability from more than 300 diseases and injuries in 195 countries

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