This online kit includes social media messages, shareable graphics and videos.
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This review included 108 studies and 110,372 participants. Compared to nonactive control groups (eg, usual care), smoking cessation interventions using web-based and mobile health (mHealth) platform resulted in significantly greater smoking abstinence. Similarly, smoking cessation trials using tailored text messages and web-based information and conjunctive nicotine replacement therapy may also increase cessation. In contrast, little or no benefit for smoking abstinence was found for computer-assisted interventions.
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Tobacco use continues to be a leading preventable cause of death, with a substantial social and economic impact on the Canadian population. This document pulls together existing data to create a 'big picture' overview of tobacco use patterns and trends in Canada, with the aim of enabling those responsible for tobacco control policies, programs, advocacy, research, evaluation and surveillance to assess progress and to update action plans, based on the best possible evidence about tobacco use in our country.
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This document provides a brief summary of options for assessing what portion of any measured behavior changes resulted from your program and what portion resulted from other influences. These options can also be used to attribute the affects of your program on a wide range of related variables such as resources used, pollutants released, accident rates and health status.
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This 2017 study compares two modes of visually presenting information - one using photographs and the other using cartoons - on audience's knowledge, attitudes and behavioural intentions.
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HINTS collects nationally representative data routinely about the American public's use of cancer-related information (including specific cancers, nutrition, physical activity, tobacco.
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EBCCP is a searchable database of evidence-based cancer control interventions and program materials. Topics include specific cancers, diet / nutrition, obesity, physical activity, sun safety and tobacco.
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This 2021 umbrella review included five systematic reviews with a total of 212 randomised controlled trials and 237,760 participants. Fourteen intervention approaches were identified and classified into three categories: stand-alone web-based; stand-alone mobile phone-based and multicomponent interventions. Incorporating web and/or mobile-based interventions with face-to-face approach improved the rate of smoking cessation. However, there was no consistent evidence regarding the effectiveness of stand-alone Internet or mobile-based interventions. Further research is needed to evaluate stand-alone web-based and mobile phone-based interventions.
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In this randomized clinical trial of 303 patients, conducted at 2 National Cancer Institute designated Comprehensive Cancer Centers, sustained telephone counseling over 6 months and provision of free medication compared with 4-week telephone counseling and medication advice resulted in 6-month biochemically confirmed quit rates of 34.5% vs 21.5%, a difference that was statistically significant. Among patients recently diagnosed with cancer, sustained cessation counseling and free medication may increase the likelihood of smoking abstinence compared with shorter-term counseling, but the generalizability of the study findings is uncertain and requires further research. Published in 2020.
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This 2017 study found that interventions using social marketing principles were effective at bringing about statistically significant behavior changes. Interventions designed to effectively change eating, physical activity, and smoking behaviors were effective; those addressing drinking alcohol were not. Interventions that tackled multiple behavior objectives usually failed to succeed. This review showed that marketing mix, exchange strategies, and use of theory were significant factors of program effectiveness.
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This free, open access journal publishes case studies in public health communication and marketing from 2007 to 2015. Each case describes a public health program - or some aspect of a public health program - that is based at least in part on communication or marketing methods.
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Provides photographs, illustrations and multimedia files, with image collections for environmental health, natural disasters, anatomy, biological sciences, heart health, nutrition, chemicals and drugs, diseases (including AIDS) and organisms.
Most of the images in the collection are in the public domain and are thus free of any copyright restrictions.
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While this resource is over a decade old, it is still a rich source of information. Contains an introduction to social marketing, and sections on program description, market research, market strategy, interventions, evaluation, and implementation. Also contains examples, resources, research tools and a media library with videos. Users can develop plans and models that can be imported into common word processors
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An online space for sharing the experiences of, and building bridges between, the people and organizations engaged in or supporting communication as a fundamental strategy for economic and social development and change
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Includes many annotated links to other web-based resources supporting social marketing and social change
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