Tobacco Resources

This section of the site provides quick access to case studies and helpful on-line social marketing resources for changing tobacco-related behaviours. We welcome suggestions for additional case studies and resources

Latest News

May 10, 2021  New Topic Resource Added
We've added a new case study on the "Canada-Wide Ban on Menthol Cigarettes" and two new Topic Resources. Access the case study using the left hand column below and the Topic Resources using the right hand column.  Let us know what you think.
 

Most Recent Tobacco Case Studies

Canada-Wide Ban on Menthol Cigarettes  Health

Bans on menthol cigarettes across Canada from 2015 to 2017 led to a significant increase in the numbers of smokers who attempted to quit and who quit successfully, while reducing relapse rates among former smokers. Canada was the one of the first countries to implement a ban on menthol cigarettes, and the first country where such a ban was evaluated.

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Bob and Martin Quit Smoking  EnvironmentHealth

This effective smoking cessation campaign used eight television ads based on Prochaska's theory of behavioural change, to move smokers along from the pre-contemplation to the maintenance stage of smoking cessation. The ads featured an average male smoker moving through the stages of smoking cessation.

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Reward and Reminder Reduces Illegal Cigarette Sales  Health

Reward and Reminder, within months, dramatically reduced the illegal sales of cigarettes to minors in a number of American states, and is easily replicable. This case study is an excellent illustration of the use of multiple baseline design instead of control groups.

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Most Recent Tobacco Resources

CDC Heart Heart Disease Communications Kit  Health

This online kit includes social media messages, shareable graphics and videos.

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Which eHealth Interventions are Most Effective for Smoking Cessation? A systematic review  Health

This review included 108 studies and 110,372 participants. Compared to nonactive control groups (eg, usual care), smoking cessation interventions using web-based and mobile health (mHealth) platform resulted in significantly greater smoking abstinence. Similarly, smoking cessation trials using tailored text messages and web-based information and conjunctive nicotine replacement therapy may also increase cessation. In contrast, little or no benefit for smoking abstinence was found for computer-assisted interventions. 

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Tobacco Use in Canada: Patterns and Trends  EnvironmentHealth

Tobacco use continues to be a leading preventable cause of death, with a substantial social and economic impact on the Canadian population. This document pulls together existing data to create a 'big picture' overview of tobacco use patterns and trends in Canada, with the aim of enabling those responsible for tobacco control policies, programs, advocacy, research, evaluation and surveillance to assess progress and to update action plans, based on the best possible evidence about tobacco use in our country.

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Program Impact Attribution  EnvironmentHealthSafety

This document provides a brief summary of options for assessing what portion of any measured behavior changes resulted from your program and what portion resulted from other influences. These options can also be used to attribute the affects of your program on a wide range of related variables such as resources used, pollutants released, accident rates and health status.

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Impact of Comics vs Photographs on Knowledge, Attitude and Behavioural Intentions  EnvironmentHealthSafety

This 2017 study compares two modes of visually presenting information  - one using photographs and the other using cartoons - on audience's knowledge, attitudes and behavioural intentions.

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Hints (Health Information National Trends Survey)  Health

HINTS collects nationally representative data routinely about the American public's use of cancer-related information (including specific cancers, nutrition, physical activity, tobacco.

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Evidence-Based Cancer Control Programs (EBCCP)  Health

EBCCP is a searchable database of evidence-based cancer control interventions and program materials. Topics include specific cancers, diet / nutrition, obesity, physical activity, sun safety and tobacco.

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Effectiveness of Technology-Based Interventions for Smoking Cessation: An umbrella review and quality assessment of systematic reviews  Health

This 2021 umbrella review included five systematic reviews with a total of 212 randomised controlled trials and 237,760 participants. Fourteen intervention approaches were identified and classified into three categories: stand-alone web-based; stand-alone mobile phone-based and multicomponent interventions. Incorporating web and/or mobile-based interventions with face-to-face approach improved the rate of smoking cessation. However, there was no consistent evidence regarding the effectiveness of stand-alone Internet or mobile-based interventions. Further research is needed to evaluate stand-alone web-based and mobile phone-based interventions.

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Effect of Sustained Smoking Cessation Counseling by Telephone and Provision of Medication vs Shorter-term Counseling and Medication Advice on Smoking Abstinence in Patients Recently Diagnosed With Cancer  Health

In this randomized clinical trial of 303 patients, conducted at 2 National Cancer Institute designated Comprehensive Cancer Centers, sustained telephone counseling over 6 months and provision of free medication compared with 4-week telephone counseling and medication advice resulted in 6-month biochemically confirmed quit rates of 34.5% vs 21.5%, a difference that was statistically significant. Among patients recently diagnosed with cancer, sustained cessation counseling and free medication may increase the likelihood of smoking abstinence compared with shorter-term counseling, but the generalizability of the study findings is uncertain and requires further research. Published in 2020.

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A Meta-Analysis of the Evaluations of Social Marketing Interventions Addressing Smoking, Alcohol Drinking, Physical Activity, and Eating  Health

This 2017 study found that interventions using social marketing principles were effective at bringing about statistically significant behavior changes. Interventions designed to effectively change eating, physical activity, and smoking behaviors were effective; those addressing drinking alcohol were not. Interventions that tackled multiple behavior objectives usually failed to succeed. This review showed that marketing mix, exchange strategies, and use of theory were significant factors of program effectiveness.

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Cases in Public Health Communication and marketing  Health

This free, open access journal publishes case studies in public health communication and marketing from 2007 to 2015. Each case describes a public health program - or some aspect of a public health program - that is based at least in part on communication or marketing methods.

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CDC Public Health Image Library  EnvironmentHealth

Provides photographs, illustrations and multimedia files, with image collections for environmental health, natural disasters, anatomy, biological sciences, heart health, nutrition, chemicals and drugs, diseases (including AIDS) and organisms.

Most of the images in the collection are in the public domain and are thus free of any copyright restrictions.

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CDCynergy  Health

While this resource is over a decade old, it is still a rich source of information. Contains an introduction to social marketing, and sections on program description, market research, market strategy, interventions, evaluation, and implementation. Also contains examples, resources, research tools and a media library with videos. Users can develop plans and models that can be imported into common word processors

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Communication Initiative Network, The  EnvironmentHealth

An online space for sharing the experiences of, and building bridges between, the people and organizations engaged in or supporting communication as a fundamental strategy for economic and social development and change

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Community Toolbox  EnvironmentHealthSafety

Includes many annotated links to other web-based resources supporting social marketing and social change

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