Heart Health Resources

This section of the site provides quick access to case studies and helpful on-line social marketing resources for fostering heart heatlh. We welcome suggestions for additional case studies and resources

Latest News

Nov. 1, 2018 Three New Case Studies, Four New Resources
We've posted the summary of one of this year's Landmark case studies: Brisbane's Active Schools Travel Program. We've also posted the full-length case study for two of last year's Landmark case studies: Capitol Hill In Motion, and Chicago's Go Program. Landmark designation recognizes programs and social marketing approaches considered to be among the most successful in North America and world-wide. Over the lastyear, we've also posted four new  resources in this topic area. You can see the case study in the left hand column below and the resources in the right hand column below.  Let us know what you think.
November 13, 2017 New Blood Pressure Guidelines Put Half of U.S. Adults in Unhealthy Range
Nearly half of U.S. adults now have high blood pressure, thanks to a new definition of what constitutes high: 130/80 is the new 140/90. That means that 103 million people  about 14 percent more than under the old definition  need to make diet and exercise changes and, in some cases, take medication to lower their risk of heart attack or stroke. More Let us know what you think.

Most Recent Heart Case Studies

Landmark Case Study Bologna’s Bella Mossa  EnvironmentHealth

Bologna’s Bella Mossa program awarded participants points for walking, cycling or using public transport. Points could be redeemed for discounts or payment towards merchandise and services from 85 retailers, including supermarkets, sports retailers, bike stores, opticians, bookshops, cinemas, restaurants and bars. In 2018, 10,000 people reported taking 995,000 trips by alternative transportation methods, totalling 3.7 million kilometres and saving 711 tonnes of CO2. The program won CIVITAS’s “Bold Measure" award in 2017 and was designated a Landmark case study in 2019.

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Landmark Case Study Capitol Hill In Motion  EnvironmentHealth

Capitol Hill In Motion is a recent evolution of the individualized marketing approach used by King County, Washington State, USA. It illustrates how to further engage communities where most trips are already not drive-alone. With remarkably high signup rates, this campaign also delivered a solid 16% average reduction in drive-alone trips (surpassing the campaign goal and King County’s overall goal of a 10% reduction).  Designated in 2017. 

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Landmark Case Study Chicago’s Go Program  EnvironmentHealth

Chicago’s Go Program is an Individualized Marketing program that helps residents walk, bike, ride transit, and use bike share more frequently, while driving alone less often. Compared with past Individualized Marketing efforts in other cities, the Go Programs have pushed the envelope of inclusive, accessible programming that serves a very broad range of Chicago neighborhoods - and the very high participation rates and positive post-program stakeholder input show that this effort paid off. Because of these successes, the Go Program can serve as a model for other communities looking to integrate equity and diversity in Transportation Demand Management programs. On average, 65% of post-program survey respondents report increased walking, biking, or transit usage because of the program. The program’s behavior-changing results led the City of Chicago to designate funding for additional neighborhoods in the future. Designated in 2017. 

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Landmark Case Study Brisbane's Active Schools Travel Program  EnvironmentHealthSafety

By the end of 2017, Brisbane’s Active Schools Travel Program had engaged over 157 primary schools to reduce single car trips by up to 35% and increase walking trips correspondingly. Half of the students at participating schools travel to school by active means, twice the state average. This program illustrates good use of safety instruction and practice, stamped student passports, norm appeals, competitions, and three levels of recognition and incentives. Designated a Landmark Case Study in 2018. 

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Landmark Case Study Bicycle Friendly Communities Program  EnvironmentHealthSafety

The Bicycle Friendly Communities (BFC) program provides municipalities with advice and feedback, goal setting assistance, training programs and recognition awards to create more bike-friendly communities. It is a results-oriented program designed to encourage municipal decision makers to consider how their existing cycling programs complement one another and how they can be improved. Detailed feedback from transportation professionals and community stakeholders gives communities an accurate measure of where they are and a detailed roadmap to the future.

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Bike Smarts  EnvironmentHealthSafety

The Bike Smarts program was introduced in Lochside Elementary School to educate students about bicycle safety and to encourage them to travel by bicycle. As part of the program, parents of the students became involved in cycling to school with their children and participated in a cycling field trip.

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The Clean Air Commute  EnvironmentHealth

Pollution Probe hosts an annual, month-long Clean Air Campaign to raise awareness about smog, vehicle emissions and related respiratory problems. The main event of this campaign is The Clean Air Commute, a one-day event in which employees pledge to carry out cleaner commuting practices. In 1996 a pilot was conducted to build on the one-day event and measure the resulting changes over a period of three months.

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Marley Station Mall  EnvironmentHealth

This pilot used simple signs to promote health and weight control by encouraging the use of stairs instead of escalators.

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Landmark Case Study Green Communities Active and Safe Routes to School (1996 to 2005)  EnvironmentHealthSafety

The Green Communities Active and Safe Routes to School program encourages families to reduce automobile use and increase physical activity for children as they travel to and from school. This case study covers pilot implementation by Greenest City, and expansion to other schools across the Greater Toronto Area and then throughout Ontario. Green Communities Canada now supports delivery of Active and Safe Routes to School programs nationwide. Updated in 2005. More recent information is contained in a new case study.

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Improving Employee Transportation: The Cambie Corridor Consortium  EnvironmentHealth

The Cambie Corridor Consortium (CCC) was the first transportation management association (TMA) established in Canada. A TMA is an alliance of business, government, and other groups that aims to reduce traffic in a particular area by pooling resources and expertise. Cambie's aim is to reduce the number of single occupancy vehicles commuting to the Cambie/Broadway area of Vancouver and improve air quality by providing alternative transportation solutions and information. Approximately 25,000 employees are represented through CCC's 21 members.

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Commuter Challenge: Environment Canada's Participation  EnvironmentHealth

This case study illustrates the successful engagement of a large organization (Environment Canada) in a broad-scale staff participation program. That program, the Commuter Challenge, is a Canada-wide NGO-led event that challenges commuters to reduce the use of single-occupant vehicles during a specific time frame. It is used as an awareness raising initiative and to promote trial of an activity, not as a scientific auditing or survey tool.

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British Columbia's Way to Go! Program  EnvironmentHealthSafety

A tiny pilot project in the Greater Vancouver Regional District (GVRD) that got families out of their cars and onto the street has grown into a burgeoning, province-wide, active transportation program. Between December, 1998, and spring, 2001, 350 schools in British Columbia embraced the Way To Go! school trip reduction project.

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Calgary Commuter Challenge  EnvironmentHealth

The Calgary Commuter Challenge is an annual, weeklong event designed to encourage commuters to use cleaner and healthier forms of transportation. Participating organizations compete with each other for the highest rates of employee participation. The city of Calgary also competes against other Canadian cities in the nation-wide Commuter Challenge.

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Seattle Neighborhoods In Motion  EnvironmentHealth

Seattle’s In Motion program uses tantalizing neighborhood prompts followed by direct outreach to engage residents in learning about and trying travel options. King County Metro (KCM) has completed demonstrations in three neighborhoods, and additional demonstrations are now being conducted by several partner cities. It was designed for easy replication, and a program how-to guide is currently being prepared to facilitate implementation by others.

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20/20 The Way to Clean Air  EnvironmentHealth

20/20 The Way to Clean Air involved individuals in the Greater Toronto Area in reducing home energy use and vehicle use by 20%. It asked participants to make a small commitment (some easy-to-do activities done for a period of two weeks), leading to a larger commitment (longer-term, greater cost savings actions), and connected them with programs and services that helped them succeed.

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Most Recent Heart Resources

Effectiveness of physical activity promoting technology-based distance interventions compared to usual care. Systematic review, meta-analysis and meta-regression  EnvironmentHealth

Technology-based delivery of interventions seems to be more effective than usual care in promoting physical activity, particularly in interventions targeting health care patients.

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The Impact of Wearable Motion Sensing Technology on Physical Activity in Older Adults  Health

This meta-analysis investigated how different wearable activity trackers (pedometers and accelerometers) may impact physical activity levels in older adults. Nine studies met the eligibility criteria: Four using accelerometers, four using pedometers, and one comparing accelerometers and pedometers, for a total number of 939 participants. Accelerometers, but not pedometers, increased physical activity in older adults.

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Engaging Teachers to Communicate Scientific Consensus on Climate Change and Other Topics  EnvironmentHealthSafety

When consensus about a risk or mitigating behavior is newly developed and/or not clearly understood, communicating that consensus through teachers / instructors can be critical. While this blog entry focuses on climate change, it may also apply to new understandings in many topic areas.

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Effectiveness of a Communication for Behavioural Impact Intervention to Reduce Salt Intake in Vietnam  Health

This behavior change intervention, implemented in four wards and four communes in Vietnam for one year, included mass media communication, school interventions, community programs, and a focus on high-risk groups. It was effective in lowering average population salt intake and improving knowledge and behaviors.

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Global Burden of Disease  EnvironmentHealthSafety

A comprehensive picture of what disables and kills people across countries, time, age, and sex. The Global Burden of Disease (GBD) provides a tool to quantify health loss from hundreds of diseases, injuries, and risk factors, so that health systems can be improved and disparities can be eliminated.Collected and analyzed by a consortium of more than 2,300 researchers, the data capture premature death and disability from more than 300 diseases and injuries in 195 countries

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Online Interventions for Social Marketing Health Behavior Change Campaigns: a meta-analysis of psychological architectures and adherence factors  Health

These findings demonstrate that online interventions have the capacity to influence voluntary behaviors, such as those routinely targeted by social marketing campaigns. Given the high reach and low cost of online technologies, the stage may be set for increased public health campaigns that blend interpersonal online systems with mass-media outreach.

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Guide to Community Preventive Services  Health

Evidence-based interventions for public health Read More »

National TDM and Telework Clearinghouse  EnvironmentHealth

The resources section on this site contains survey and program evaluation resources, as well as approaches for overcoming barriers relating to walking, cycling, telework and the use of public transit.

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Healthy Living Social Marketing Inititative: A Review of the Evidence  Health

Answers the questions: what in people's  behaviours place them at risk of unhealthy weight gain, what drives their current behaviours, how might they be motivated to change, who might be able to influence them and what might act as barriers to change


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TravelSmart Research Documents  EnvironmentHealth

Contains research reports supporting the development and delivery of the Victoria Australia TravelSmart program, including a good number on program evaluation methodology and on individualized marketing initiatives. Most of the papers date back to 2003 and 2004 yet remain quite relevant today. TravelSmart in Victoria has since shifted from an  individualised marketing to a travel planning approach.

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Program Impact Attribution  EnvironmentHealthSafety

This document provides a brief summary of options for assessing what portion of any measured behavior changes resulted from your program and what portion resulted from other influences. These options can also be used to attribute the affects of your program on a wide range of related variables such as resources used, pollutants released, accident rates and health status.

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Health-Evidence.ca  EnvironmentHealthSafety

A free, searchable online registry of systematic reviews on the effectiveness of public health and health promotion interventions. The content has been quality rated. Bilingual (English and French).

Topics include: AIDS, environmental health, fitness, injury prevention, nutrition, safety, cycling, walking, water quality

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CDC Public Health Image Library  EnvironmentHealth

Provides photographs, illustrations and multimedia files, with image collections for environmental health, natural disasters, anatomy, biological sciences, heart health, nutrition, chemicals and drugs, diseases (including AIDS) and organisms.

Most of the images in the collection are in the public domain and are thus free of any copyright restrictions.

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Influencing Behaviours Evidence Library  EnvironmentHealth

Brings many key evidence sources on pro-environmental behavior change together in one place and allows quick access to those freely available online

Themes include: home energy, travel, food choices, waste, shopping

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Bike Sharing in The United States: State of the Practice and Guide to Implementation  EnvironmentHealth

Explores the evolution of bike sharing in the US, defines success factors, examines funding models, explains demographic and geographic trends affecting the implementation of programs, recommends a step-by-step approach for implementation in cities in the start-up phase, and discusses measures to increase demand and expansion of existing programs. Read More »

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