This well-documented obesity prevention program pilot for low-income families in Carrboro NC (USA) featured three main components. Weekly work sessions in a community garden provided gardening instruction and practice opportunities and a familiarity with the vegetables. A seven-week workshop series covered cooking and nutrition. Social activities and events built and maintained interest in the garden and fostered interaction between garden members. By the end of their participation in the program, 17% (n=6, p<0.004) of obese or overweight children had improved their BMI classification and 100% of the children with a BMI classification of normal had maintained that BMI classification.
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In 2005, The Humane Society of the United States (the HSUS) hatched a plan to replace conventionally produced eggs served on college campuses with cage-free alternatives, by appealing to students’ interest in social issues and addressing administrators’ practical concerns. Now led by The Humane League (THL) in the United States and by other organizations internationally, the campaign has resulted in millions of eggs now sourced from cage-free rather than “factory farming” facilities. A step-by-step playbook showing how to achieve campus-wide support and engage dining service managers guides student leaders implementing the campaign at their schools.
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Fork it Over! is a peer-to-peer initiative that helps food businesses in Portland Oregon to donate surplus prepared, perishable foods that have not been served, by showing that it is safe, simple and the right thing to do. It recruits food businesses to make written, public commitments to donate food regularly, reinforces and publicizes those commitments, and prompts action at the moment when donations are available. It also leverages partnership support from key industry leaders and associations to reinforce the social and cultural value of food donation, and provides regular reinforcement for participating through free advertising.
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This award-winning program was established to help disadvantaged women give birth to babies of healthy weight, by providing nutritional counselling and support to expectant mothers at risk.
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When healthier menu options were placed first on an online menu, they were chosen more often. However, the order of pacement had no effect with physical (rather than online) menus.
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Shifting dietary choices towards vegetarian food is an urgent challenge given the environmental impact of livestock production and imminent need to reduce global greenhouse gas (GHG) emissions. An online randomized control trial found that meat eaters were significantly more likely to choose a vegetarian meal when presented with a menu with 75% vegetarian items, but not when half (50%) were vegetarian. It is thought that availability may have increased vegetarian food choice by implicitly suggesting behavioral norms or by providing consumers with a wider range of desirable options.
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The Social Norms Atlas is a collective effort led by the Social Norms Learning Collaborative to foster awareness, understanding, and the ability to address a variety of social norms as they relate to development outcomes.
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Storewide confectionery sales declined, and fruit and vegetable sales increased, when nonfood items and water were placed at checkouts and aisle ends opposite, and an expanded fruit and vegetable section was repositioned near the store entrance.
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This online kit includes social media messages, shareable graphics and videos.
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This 2016 review found that the inclusion of at least 5 SMBC domains (from the National Social Marketing Centre's social marketing benchmark criteria) in school-based interventions could benefit efforts to prevent obesity in young people.
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This cluster randomized trial demonstrated effectiveness of providing support for implementation of school-based nutrition policies, but not physical activity policies, to limit BMI increases among middle school students. This trial had a larger effect than previous studies, indicating that school-based structural interventions may be particularly promising. Published in 2018.
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This document provides a brief summary of options for assessing what portion of any measured behavior changes resulted from your program and what portion resulted from other influences. These options can also be used to attribute the affects of your program on a wide range of related variables such as resources used, pollutants released, accident rates and health status.
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This 2017 study compares two modes of visually presenting information - one using photographs and the other using cartoons - on audience's knowledge, attitudes and behavioural intentions.
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HINTS collects nationally representative data routinely about the American public's use of cancer-related information (including specific cancers, nutrition, physical activity, tobacco.
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The Health Communication Capacity Collaborative (HC3) was a five-year (2012 - 2017), global project funded by USAID, to strengthen developing country capacity to implement state-of-the-art social and behavior change communication (SBCC) programs. It developed a number of kits for planning and managing social and behavior change programs, as well as how-to guides for a range of standard social marketing planning steps. Administered by Johns Hopkins Bloomberg School of Public Health Center for Communication Programs with funding from USAID.
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Evidence-based interventions for public health. Includes sections on alcohol, motor vehicles, physical activity, tobacco, cancer, nutrition, pregnancy, vaccines, diabetes, obesity, sexual behavior, violence, mental health, oral health, social environment and workplace.
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Whether it be displaying cabbage in an attractive bin, making whole wheat bread visible at multiple points throughout the food pantry line or adding a shelf tag that explains the health benefits of oatmeal, subtle changes to a food pantry environment have been shown to encourage clients to make healthful choices.
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EBCCP is a searchable database of evidence-based cancer control interventions and program materials. Topics include specific cancers, diet / nutrition, obesity, physical activity, sun safety and tobacco.
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This 2017 study found that interventions using social marketing principles were effective at bringing about statistically significant behavior changes. Interventions designed to effectively change eating, physical activity, and smoking behaviors were effective; those addressing drinking alcohol were not. Interventions that tackled multiple behavior objectives usually failed to succeed. This review showed that marketing mix, exchange strategies, and use of theory were significant factors of program effectiveness.
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