Road Safety Resources

This section of the site provides quick access to case studies and helpful on-line social marketing resources for fostering road safety. We welcome suggestions for additional case studies and resources

Latest News

October 9, 2018 Two New Resource Materials Added
We've added two new resources in this category this past year. You can see them in the right hand column below.  Let us know what you think.

Most Recent Road Safety Case Studies

Landmark Case Study Brisbane's Active Schools Travel Program  EnvironmentHealthSafety

By the end of 2017, Brisbane’s Active Schools Travel Program had engaged over 157 primary schools to reduce single car trips by up to 35% and increase walking trips correspondingly. Half of the students at participating schools travel to school by active means, twice the state average. This program illustrates good use of safety instruction and practice, stamped student passports, norm appeals, competitions, and three levels of recognition and incentives. Designated a Landmark Case Study in 2018. 

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Landmark Case Study Bicycle Friendly Communities Program  EnvironmentHealthSafety

The Bicycle Friendly Communities (BFC) program provides municipalities with advice and feedback, goal setting assistance, training programs and recognition awards to create more bike-friendly communities. It is a results-oriented program designed to encourage municipal decision makers to consider how their existing cycling programs complement one another and how they can be improved. Detailed feedback from transportation professionals and community stakeholders gives communities an accurate measure of where they are and a detailed roadmap to the future.

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Auto$mart Program for Canada's Novice Drivers  EnvironmentSafety

The Auto$mart Student Driver Education Program provides driving educators across Canada with a classroom kit that helps them teach student drivers how to drive more safely while saving money and protecting the environment. The kit includes a video, an interactive CD-ROM and driver instructor materials. The course materials explain how informed decisions regarding car purchases (e.g., what type and model), operating habits (e.g., following posted speed limits), and maintenance (e.g., regular tune-ups) can improve fuel economy while reducing greenhouse gas emissions.

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Landmark Case Study Bear Creek Safe Routes to School Program  EnvironmentHealthSafety

Here's a good illustration of how much and how quickly transportation habits can change through elementary school programs. Bear Creek is the recipient of the James L. Oberstar Safe Routes to School Award for 2008 awarded by the (U.S.) National Centre for Safe Routes to School, and was designated a Landmark case study by Tools of Change in 2009.

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Landmark Case Study GCC Active and Safe Routes to School (2008 on)  EnvironmentHealthSafety

This case study picks up from our previous one on the early years of Green Communities Canada's national Active and Safe Routes to School Program. It covers the launch of the "school travel planning" approach. Viewpoints are provided from the national, provincial, municipal and school levels. Designated a Landmark case study by a Tools of Change Peer Selection Panel in 2009. Updated in 2012.

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Landmark Case Study Bikeability Safety Training in the UK  EnvironmentHealthSafety

This large scale bicycle safety training program from the UK has been particularly well evaluated and shows impressive results, adding to the evidence of the value of such trainings. Designated a Landmark case study in 2016.

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Landmark Case Study Stockholm Congestion Pricing  EnvironmentSafety

The Stockholm congestion charge is a tax levied on vehicles entering and exiting the inner city. After a seven-month trial, followed by a referendum, the charges were made permanent and the traffic reductions of 20% have held constant ever since. This case study features strong, ongoing impact data. It is a rare example of introducing then removing and then reintroducing an intervention. It speaks to the importance of timing referendums after rather than before trials or pilots, and to the dynamics of shifting public opinion. It also shows that congestion pricing can be popular, work well, and generate significant additional funds for municipalities. Designated a Landmark case study in 2013.

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Landmark Case Study Haliburton Communities in Action  EnvironmentHealthSafety

This is a rare, well-documented model for promoting walking and cycling in a small or rural community.

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Landmark Case Study Stepping It Up  EnvironmentHealthSafety

Stepping It Up, led by the regional transportation authority Metrolinx, illustrates a coordinated, highly replicable, and institutionalized approach for reducing car traffic and increase walking and cycling to school. The program worked with 30 elementary schools in the City of Hamilton and Region of Peel, Ontario. Stepping It Up was designated a Landmark (best practice) case study in 2012.

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Landmark Case Study GCC Active and Safe Routes to School (1996 to 2005)  EnvironmentHealthSafety

The Green Communities Active and Safe Routes to School program encourages families to reduce automobile use and increase physical activity for children as they travel to and from school. This case study covers pilot implementation by Greenest City, and expansion to other schools across the Greater Toronto Area and then throughout Ontario. Green Communities Canada now supports delivery of Active and Safe Routes to School programs nationwide. Updated in 2005. More recent information is contained in a new case study.

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Road Crew Reduces Drunk Driving  Safety

Road Crew helps Wisconsin communities provide alternative rides for people who have had too much to drink and then drive home. In the formative research, the target felt that they wouldn't take a ride home if their cars were at the bar, but would ride home if the program also picked them up at home so their cars wouldn't be available. Road Crew is positioned to allow people to not worry about driving home, and therefore be able to enjoy the evening more fully. The program has given over 85,000 rides and is self sustaining without using any government revenues in 6 counties of wisconsin. Road Crew is well suited for replication in small towns and exceptionally well researched and documented. It provides a free on-line toolkit and for-fee consultation to support those following its approach.

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Bike Smarts  EnvironmentHealthSafety

The Bike Smarts program was introduced in Lochside Elementary School to educate students about bicycle safety and to encourage them to travel by bicycle. As part of the program, parents of the students became involved in cycling to school with their children and participated in a cycling field trip.

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British Columbia's Way to Go! Program  EnvironmentHealthSafety

A tiny pilot project in the Greater Vancouver Regional District (GVRD) that got families out of their cars and onto the street has grown into a burgeoning, province-wide, active transportation program. Between December, 1998, and spring, 2001, 350 schools in British Columbia embraced the Way To Go! school trip reduction project.

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HEADSTART  EnvironmentHealthSafety

Hampshire County's Transport Awareness Initiative (HEADSTART) encourages more sensible use of cars in order to reduce road traffic and environmental pollution, protect human health and minimize future infrastructure cost. Based on the notion of public participation and community mobilization, the program developed and implemented a discussion workshop to help explore various transport issues, directly involve the community in the policy-making process, and engage the citizens in supporting the resulting policies. Volunteers were trained to lead the workshop, supported by a CD-ROM technology and a how-to manual that is available for use by other interested groups or organizations.

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Most Recent Road Safety Resources

Engaging Teachers to Communicate Scientific Consensus on Climate Change and Other Topics  EnvironmentHealthSafety

When consensus about a risk or mitigating behavior is newly developed and/or not clearly understood, communicating that consensus through teachers / instructors can be critical. While this blog entry focuses on climate change, it may also apply to new understandings in many topic areas.

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Motor Vehicle Safety Training for Small Businesses  Safety

This study, conducted in 2016-2017 by RTI on behalf of the U.S. National Institute for Occupational Safety and Health (NIOSH), looked at what motor vehicle safety topics and products are of greatest use to small businesses.

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White Paper on Traffic Safety Culture  Safety

A culture-based approach is complementary to, but fundamentally different in form and philosophy from traditional traffic safety interventions including engineering, enforcement, and education. By treating the origin of risk behaviors (pathogens), cultural-based interventions are proactive and transformational in their treatment approach. This paper describes the potential role of cultural transformations in our traffic safety system as well as identifying potential hazards and recommended strategies for implementing this traffic safety paradigm.

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Guide to Community Preventive Services  Health

Evidence-based interventions for public health Read More »

Driver Attitude to Speeding and Speed Management: A Quantitative and Qualitative Study  Safety

This study, which was conducted during the months of March and April 2005, examines relatively broad aspects of drivers' attitudes to speeding. Specific issues explored in the study include overall perceptions of road safety; the extent to which drivers speed and why; knowledge and awareness of the potential impacts of speeding; as well as drivers' reaction to support for potential measures aimed at reducing speeding on Canada's roads.

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Traffic Safety Programs Catalogue  Safety

Developed so police agencies can share their ideas, best practices and programs for the benefit of all participants.

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Program Impact Attribution  EnvironmentHealthSafety

This document provides a brief summary of options for assessing what portion of any measured behavior changes resulted from your program and what portion resulted from other influences. These options can also be used to attribute the affects of your program on a wide range of related variables such as resources used, pollutants released, accident rates and health status.

Read More »  EnvironmentHealthSafety

A free, searchable online registry of systematic reviews on the effectiveness of public health and health promotion interventions. The content has been quality rated. Bilingual (English and French).

Topics include: AIDS, environmental health, fitness, injury prevention, nutrition, safety, cycling, walking, water quality

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CDC Centre for Injury Prevention and Control  Safety

Provides resources on home and recreational safety, motor vehicle safety, violence prevention, traumatic brain injury and injury response

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Bikes Belong  EnvironmentHealthSafety

Includes statistics and research on cycling trends, bike sharing, bike events, retailers, safety campaigns; an image library, and tips on how to make towns more bicycle friendly

Sponsored by the U.S. bicycle industry with the goal of putting more people on bicycles more often

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Media / Materials Clearinghouse  EnvironmentHealthSafety

An international clearinghouse for those with an interest in health communication materials: pamphlets, posters, audiotapes, videos, training materials, job aids, electronic media and other media/materials designed to promote public health.

Materials are available for a wide range of heath issues including: AIDS (and also condom use, HIV and safer sex), asthma, automobiles, diet, fitness, nutrition (also child nutrition and infant nutrition), physical abuse, psychological abuse and sexual harassment (bullying), tobacco use, traffic safety, transportation, waste management, water (quality, storage, supply, treatment) and wildlife

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Road Rage - Contributing Factors  Safety

Cutting in and weaving, speeding, and hostile displays are among the top online complaints posted by drivers, according to a new study by the Centre for Addiction and Mental Health (CAMH) recently published in an online issue of Accident Analysis and Prevention.

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Nudging Safer Road Behaviours  Safety

This report reviews insights from behavioural economics, specifically regarding the design of contextual effects to 'nudge' safer road behaviours.

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Improve Your School Arrival and Departure Procedures:  EnvironmentSafety

This toolkit for school safety committees provides a step-by-step guide for school communities seeking to improve safety on their campuses during student arrival and departure times.

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STEP IT UP! The (U.S.) Surgeon General's call to action to promote walking and walkable communities  EnvironmentHealthSafety

Being physically active is one of the most important steps that Americans of all ages can take to improve their health. But only half of adults and about a quarter of high school students get the amount of physical activity recommended in national guidelines. Step It Up! The Surgeon General's Call to Action to Promote Walking and Walkable Communities aims to get Americans walking and wheelchair rolling for the physical activity needed to help prevent and reduce their risk of chronic diseases and premature death. And it supports positive mental health and healthy aging as well.

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