Most Recent Water Efficiency Case Studies

Day Zero: Cape Town Includes Fear Appeal to Avoid Running Out of Water  

Fear appeals must be carefully considered as they can too-easily backfire and discourage people from taking in and acting on our messages. And why spread fear unnecessarily? This case study illustrates an appropriate and effective use of a fear appeal to reduce water consumption in Cape Town South Africa. It tracks 30 years, from the time the City predicted severe water shortages to the point where the taps nearly ran dry and this city of four million people reduced water use enough to avoid disaster. Designated a Landmark case study in 2021.

WaterSense Adds Up to Big Water and Energy Savings  

WaterSense, a partnership program sponsored by the U.S. Environmental Protection Agency (EPA), seeks to protect the future of the nation’s water supply by offering Americans a simple way to use less water with water-efficient products, homes, and services. WaterSense labeled products, which are independently certified to use at least 20% less water and perform as well or better than standard models, have been on the market since 2007. As of 2021 there are more than 30,000 labeled models, including products used in residential and commercial bathrooms, and outdoor irrigation. EPA’s WaterSense program has also certified over 3,000 homes with WaterSense labeled fixtures and water-efficient features. By 2020 it had saved 5.3 trillion gallons of water and 603 billion kWh of electricity. Designated a Landmark case study by our Building Energy peer review panel in 2021.

Burlington’s Ice Rink Energy Competition  

The City of Burlington's Ice Rink Energy Competition employs a low cost, easily replicable approach to significantly reduce energy consumption, associated greenhouse gases (GHG) and energy costs. A friendly competition to reduce energy at eight of the city's ice rinks helps change behaviours among staff and users, improves facility performance, and extends equipment life without sacrificing facility service levels or user satisfaction. Designated a Landmark case study in 2013.

Barrie Water Conservation Program  

The City of Barrie, Ontario has deferred millions of dollars in waste water and water supply capital expenditures with its retrofit water conservation program. The City supplied subsidized ultra low flow toilets, showerheads and aerators to Barrie residents over a two-year period.

Shower Feedback in Switzerland  

The Shower Feedback program provides households with real-time feedback on one specific, energy-intensive behaviour: showering. Participants receive smart shower meters that display feedback on the individual’s energy and water consumption in the shower in real time. On average, participants cut their shower time by an average of roughly 20%, which reduced related water and energy consumption by about the same amount. This program was designated a Tools of Change Landmark case study in 2016. 

Familles à énergie positive  

France's multi-year "Familles à énergie positive" program uses peer support groups (eco-teams) to reduce residential energy and water consumption. During the 2014/2015 period, participants reported an average 12% reduction in energy consumption, saving 8,500,000 kWh overall. Between 2008 and 2016 it engaged 90,000 individuals in 36,908 participating households.

Cool Choices  

Since 2010, Cool Choices has inspired employees to embrace sustainability through an innovative game model. Organizations in sectors as diverse as commercial construction, health care, manufacturing, U.S. primary and secondary schools, and law have had game participants save hundreds of thousands of dollars and avoid tons of pollution annually because of sustainable choices made in Cool Choices games. Post-game independent evaluations have found statistically significant savings in energy (median electrical household savings of 6%) as well as savings in water usage - with the vast majority of sustainable practices continuing a year later.

Southwest Florida Management District's "Skip a Week" Yard Watering Campaign  

This "Skip a Week" yard watering campaign used a combination of mass media and norm appeals  to overcome misconceptions about the amount of water required for healthy yard plants and to reduce yard water use. It resulted in an estimated 1.2 billion gallons of water saved during the four month campaign, at a cost of $0.60 per thousand gallons.

Water - Use It Wisely  

Water Use It Wisely has become one of North America's most widely implemented, branded water conservation programs, with over 350 private and public partners, including corporate sponsors such as Lowes and The Home Depot. It illustrates a wide range of promotional tactics and strong partnership development, and is available for use throughout North America.

Be Water Wise. It Makes Cents  

To promote water efficiency and reduce water consumption, residents were offered home visits conducted by trained volunteers and the opportunity to obtain discounts on home water-saving devices.

WaterSmart  

To reduce peak period water consumption and increase awareness of the need to conserve water, a program involving watering restrictions, bicycle patrols and student exercises was implemented in Kamloops, British Columbia.

Green$aver  

Green$aver provides home energy efficiency assessments and retrofit services in metropolitan Toronto. These assessments are conducted using Canada's EnerGuide for Houses system, which rates the overall energy efficiency of houses, identifies priority areas for improvement, and measures post-retrofit energy savings. Green$aver charges its customers a fee for its services, and it is trying to become a self-sustaining business. Work-based marketing approaches are being piloted, to promote Green$avers services to employees of local partner organizations.

Water-Efficient Durham  

The Regional Municipality of Durham targeted neighbourhoods with high summer peak water use, and convinced most residents to sign a written pledge to water their lawns in accordance with municipal guidelines. The program has consistently reduced peak water use in targeted neighborhoods by 30% at first, then leveling off at around 17% after a year. It cost $19 per household in 2004 and is considered to be 1/5 the cost of the alternative - which is to expand the water supply infrastructure.

Sustainable Okotoks  

Unprecedented steps were taken by the Town of Okotoks, Alberta to ensure its long-term sustainability. The community devised a sustainable development plan that rests on four guiding principles: environmental stewardship, economic opportunity, social conscience and fiscal responsibility.

Resource Conservation in Ashland, Oregon  

The City of Ashland runs a range of conservation incentive programs aimed primarily at promoting energy efficiency but also encompassing water conservation, regional air quality, recycling and composting, and land-use planning. The programs are designed to increase citizens' awareness of and access to conservation measures for new construction and retrofit, including residential weatherization, replacement of toilets and showerheads, composting, incentives for builders, and land-use ordinances.

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