Case Studies

This section contains case studies of community programs primarily from across North America. It includes a broad sampling of programs to offer a wide variety of approaches and tools used, locations, types of organizations and participants, activities being promoted and problems being addressed. Most of these case studies illustrate approaches that have worked. However, examples of potential pitfalls are also included to provide you with a realistic map of the terrain ahead.

We are actively looking for new case studies with measured impact results. Do you know of any that might make good additions to this site? Please let us know.

All the Case Studies and examples are described in the past tense, including programs that are still operating. If the program is still operating, the Case Study summary is written in the present tense.

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Earth-Works  Environment

The Earth-Works program was created to reduce the amount of organic waste going to landfill in Port Colborne. An intensive promotion program, featuring home visits and the distribution of free composters, encouraged residents to compost organic waste in their own backyards.

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Back to Sleep - Health Canada SIDS Social Marketing Campaign  Health

Using carefully targeted mass media messaging strategies, Back to Sleep taught parents and other primary infant caregivers across Canada how to avoid the risk factors associated with Sudden Infant Death Syndrome (SIDS).

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AutoShare  Environment

AutoShare, a car sharing company in Toronto, provides individuals with the freedom of driving without the hassles and high costs associated with owning a car. The company began in October of 1998, with 16 members sharing the use of 3 cars, and had grown to over 500 members and 28 cars by July 2001.

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Everyday Kyoto  Environment

Everyday Kyoto is a program for educating Bell Canada employees on climate change and inviting them to reduce the amount of greenhouse gasses released at work and at home.

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FLEX YOUR POWER  Environment

Flex Your Power, which was a central part of California's response to the energy crisis of 2001/02, was the largest electricity conservation campaign ever conducted in any state in the USA. It helped convince Californians to reduce peak energy use sufficiently to avoid power outages. The campaign became an ongoing program and in 2007 incorporated messaging focused on global warming.

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