France provides financial incentives to local travel authorities (LTAs), employers and employees to promote carpooling. It also funds the development of carpooling infrastructure, ridesharing platforms that make it much easier to carpool, and fraud prevention mechanisms. This case study covers the formative research and early implementation in Paris of France’s National Daily Carpooling Plan.
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Liftshare is a social enterprise that has worked with over 700 of the UK’s largest employers to reduce the number of single occupancy vehicle trips using carsharing, active transportation and public transit when commuting for work. With an online community of over 1 million members, it is estimated that Liftshare members have avoided the release of 300 million kg / 300,000 tonnes of commuter carbon emissions (averaging 50 million kg / 50,000 tonnes per year). In 2020, Liftshare launched Mobilityways, a sister platform that enables employers to evidence, track, plan and change their commuter emissions via a set of tools / modules that work seamlessly together.
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What makes a great cycling city? How did the medium-sized City of Copenhagen get its citizens to cycle to work / school 49% of the time? While topography and climate are significant influencers, safety, supportive infrastructure, and promotion also played key roles. Copenhagen increased cycling by making it safer, easier, and more convenient. This case illustrates the power of piloting alternative enhancements on an ongoing basis to further reduce barriers and increase benefits, based on regular surveys, traffic data and safety data. It also features a transparent planning process - the Bicycle Account – a research, evaluation, promotion, and citizen engagement tool used every two years since 1996. Designated a Landmark case study by our Transportation peer selection panel in 2022.
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Paris is an inspiration for large cities around the world, having reduced car traffic in its core (Ile de France) from a mode share of 12.8% in 2010 to 6% in 2020. How did Paris get to be one of the cities in the world with the lowest mode share for single occupant vehicles? The city is comparatively dense and has one of the top subways in the world. But what is most striking about its transformation is the increase in cycling and walking during this period – they increased from 55.4% in 2010 to 68% in 2020. Numerous programs offered by three levels of government explicitly prioritized bicycles over cars and reduced on-street car parking to make room for bike lanes. They taxed and restricted more polluting vehicles, and gradually phased them out, while providing a conversion bonus for the purchase or lease of electric-assisted bicycles and cargo bikes. In addition, car ads had to include messages promoting greener methods of transportation, and incentives were provided for bike repairs and tune-ups. Designated a Landmark case study by our sustainable transportation peer review and selection panel in 2022.
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While many people in Germany say they would use green energy if presented with a choice, very few consumers do so. In contrast, most people have been using green energy in a few German municipalities where citizens have had to opt out for non-renewable energy supplies rather than having to opt-in to get renewable ones. This case study also illustrates the connection between green power choices and clean air / environmental health, and the value of randomized control trials (RCTs) for measuring program impacts. Designated a Landmark case study by our Building Energy peer review panel in 2022.
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"Clean Air at Home: Small Steps Make a Big Difference" is a targeted, community-based social marketing campaign that reduces young families’ exposures to environmental contaminants at home such as mould, dust, fumes from toxic cleaners and tobacco smoke. Almost three in four participants changed some of their behaviors and almost one half reported performing all five of the behaviors being promoted.
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CAC's HSBC Clean Air Achievers programs provides youth with a chance to meet high profile athletes and be inspired by personal messages to adopt healthier, more active and sustainable lifestyles. The program has dual goals of reducing air pollution and increasing physical activity levels via active transportation. Designated a Landmark case study in 2013.
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20/20 The Way to Clean Air involved individuals in the Greater Toronto Area in reducing home energy use and vehicle use by 20%. It asked participants to make a small commitment (some easy-to-do activities done for a period of two weeks), leading to a larger commitment (longer-term, greater cost savings actions), and connected them with programs and services that helped them succeed.
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In Southeast Michigan, the Clean Air Coalition runs a program to help reduce the formation of ground level ozone, which is a threat to environmental and human health and is one of the primary contributors to smog. The Ozone Action Program educates households and businesses, and encourages participation in voluntary ozone reduction activities. A key component of the program involves Ozone Action alerts which are issued when ozone levels are expected to exceed federal standards the following day.
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When air pollution concentrations approach unhealthy levels, people living and working within the San Francisco Bay Area are notified, and encouraged to avoid activities that pollute the air. Partnerships with local businesses and public agencies allow the program to target commuters at work, and offer information, incentives and services to help them choose less polluting alternatives.
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This ongoing program educates the public and provides incentives to improve air quality in Portland. It uses non-regulatory approaches that target vehicles, lawnmowers, paints and certain consumer products - to reduce emissions from Volatile Organic Compounds (VOCs).
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Turn it Off is a community-based initiative to encourage individuals to avoid idling their vehicles while waiting at such places as school pick-up areas and transit Kiss and Ride parking lots. Replicability: high.
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This case study describes the experiences of a Canadian woman working as a project leader promoting sustainable agriculture in a rural village in Panama. It provides some tips on improving the success of programs aimed at promoting sustainable agriculture, with a focus on building partnerships and achieving buy-in.
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An extremely successful, media-based public relations campaign has convinced hundreds of thousands of Seattle-area homeowners to turn their backs on many environmentally harmful lawn care practices and embrace elements of natural lawn care. The campaign also uses a habit change kit that includes a lawn sign.
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A combination of by-laws with escalating fines and home visits enabled a number of small towns in Quebec, Canada to reduce the cosmetic use of pesticides on residential properties by 80 to 90%. They were some of the first communities in North America to do so.
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This 2023 literature review summarizes why and how to best communicate the impacts of climate change to the general public, health professionals, and public officials.
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The Anger Activism Model (AAM) can be used for segmentation. People with high anger and strong efficacy (i.e. 'activists') are more likely to engage in information seeking and are more accurate and defense-motivated when examining information. Further, they are more likely to engage in both low and high commitment behaviors to change policy.
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The Centre's Climate Change in the American Mind program tracks and provides ongoing reports on public understanding of climate change and support for climate policies. Also works with specific intermediaries to influence public dialogue on climate change (e.g. weathercasters, health professionals, and the EcoRight.) Based at George Mason University.
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The city of Pontevedra, Spain has been restricting car use since 1999. This article outlines transferable lessons the city has learned along the way.
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This 2023 literature review summarizes why and how to best communicate the impacts of climate change to the general public, health professionals, and public officials.
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This resource record describes four resources for communicating Air Quality data. Two of these summarize what has been learned from past studies, including the key barrier of low self-eficacy, and provide best practice recommendations. The third argues that in order to overcome low self-efficacy, more personalized data and greater engagement with the data are required. The fourth provides an overview of open-access air pollution data platforms around the world, and their value.
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Both France and the City of Amsterdam have banned fossil fuel-related ads.
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The authors studied two anti-idling campaigns in Salt Lake County, Utah to understand if reduced engine idling leads to behavioral change and subsequent reduction in traffic-related air pollution exposure of the related school. They found a 38% decrease in idling time following an anti-idling campaign and an 11% decrease in the number of vehicles idling at the school drop-off zones.
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This short paper was written to engage health professionals in our efforts to mitigate and adapt to climate change, Its central message is that climate solutions are health solutions, and health solutions are economic solutions. Health professionals are among the people best positioned to make sure that the public and policy makers understand this.
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This research looked at the predictors, motivators and barriers at the individual level, of following and acting on advice provided through the Air Quality Health Index program.
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This document provides a brief summary of options for assessing what portion of any measured behavior changes resulted from your program and what portion resulted from other influences. These options can also be used to attribute the affects of your program on a wide range of related variables such as resources used, pollutants released, accident rates and health status.
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This 2017 study compares two modes of visually presenting information - one using photographs and the other using cartoons - on audience's knowledge, attitudes and behavioural intentions.
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This is the place to go for information and tools related to idling prevention programs. You'll find research, tools and findings, prepared articles, and ready-to-use graphics. A site newsletter provides news, a variety of graphics, presentations and other ideas for your idle-free campaign.
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HINTS collects nationally representative data routinely about the American public's use of cancer-related information (including specific cancers, nutrition, physical activity, tobacco.
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EBCCP is a searchable database of evidence-based cancer control interventions and program materials. Topics include specific cancers, diet / nutrition, obesity, physical activity, sun safety and tobacco.
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