"Clean Air at Home: Small Steps Make a Big Difference" is a targeted, community-based social marketing campaign that reduces young families’ exposures to environmental contaminants at home such as mould, dust, fumes from toxic cleaners and tobacco smoke. Almost three in four participants changed some of their behaviors and almost one half reported performing all five of the behaviors being promoted.
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CAC's HSBC Clean Air Achievers programs provides youth with a chance to meet high profile athletes and be inspired by personal messages to adopt healthier, more active and sustainable lifestyles. The program has dual goals of reducing air pollution and increasing physical activity levels via active transportation. Designated a Landmark case study in 2013.
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20/20 The Way to Clean Air involved individuals in the Greater Toronto Area in reducing home energy use and vehicle use by 20%. It asked participants to make a small commitment (some easy-to-do activities done for a period of two weeks), leading to a larger commitment (longer-term, greater cost savings actions), and connected them with programs and services that helped them succeed.
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In Southeast Michigan, the Clean Air Coalition runs a program to help reduce the formation of ground level ozone, which is a threat to environmental and human health and is one of the primary contributors to smog. The Ozone Action Program educates households and businesses, and encourages participation in voluntary ozone reduction activities. A key component of the program involves Ozone Action alerts which are issued when ozone levels are expected to exceed federal standards the following day.
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When air pollution concentrations approach unhealthy levels, people living and working within the San Francisco Bay Area are notified, and encouraged to avoid activities that pollute the air. Partnerships with local businesses and public agencies allow the program to target commuters at work, and offer information, incentives and services to help them choose less polluting alternatives.
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This ongoing program educates the public and provides incentives to improve air quality in Portland. It uses non-regulatory approaches that target vehicles, lawnmowers, paints and certain consumer products - to reduce emissions from Volatile Organic Compounds (VOCs).
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Turn it Off is a community-based initiative to encourage individuals to avoid idling their vehicles while waiting at such places as school pick-up areas and transit Kiss and Ride parking lots. Replicability: high.
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This case study describes the experiences of a Canadian woman working as a project leader promoting sustainable agriculture in a rural village in Panama. It provides some tips on improving the success of programs aimed at promoting sustainable agriculture, with a focus on building partnerships and achieving buy-in.
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An extremely successful, media-based public relations campaign has convinced hundreds of thousands of Seattle-area homeowners to turn their backs on many environmentally harmful lawn care practices and embrace elements of natural lawn care. The campaign also uses a habit change kit that includes a lawn sign.
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A combination of by-laws with escalating fines and home visits enabled a number of small towns in Quebec, Canada to reduce the cosmetic use of pesticides on residential properties by 80 to 90%. They were some of the first communities in North America to do so.
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The Coalition for Alternatives to Pesticides (CAP) brought about a quick change in thinking regarding pesticides, and engaged citizens and other organizations to organize their own pesticide reduction efforts, with their Pesticide Free Naturally campaign in the province of Quebec, Canada. Their program used action kits with lawn signs, community workshops and events, low-cost memberships and mass media. A survey included with the action kits (self reported) indicated changes in pesticide use as well. This campaign built on the one originally developed by the Green Communities Association.
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The Switch Out program draws on the voluntary assistance of Canadian automotive recyclers to remove light switches containing mercury from end-of-life vehicles. Initiated by the Clean Air Foundation (CAF) in June 2001, Switch Out has significantly reduced the impact of mercury disposal into the environment.
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In 2000, Halifax introduced a by-law reducing the use of pesticides on municipal and residential properties, to protect human health and the environment. The municipality used internal resources and external partners to phase in the by-law over several years while educating residents on sustainable turf maintenance and alternatives to synthetic pesticides.
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The City of Waterloo has dramatically decreased its use of pesticides on municipally owned land through practices that promote healthy, vigorous turf and soil. The city's Plant Health Care Program (PHCP) has over time become Waterloo's preferred method of turf care.
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Manitoba heavy construction companies are more eager than ever to learn safety, health and environment skills since the industry's trade association launched a revamped, user-friendly new support program. Organizers of the Manitoba Heavy Construction Associations Safety, Health Environment Program (SHEP) hope this interest will lead to fewer worker injuries and environmental accidents. Write-up funding provided by Environment Canada's National Office of Pollution Prevention.
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This short paper was written to engage health professionals in our efforts to mitigate and adapt to climate change, Its central message is that climate solutions are health solutions, and health solutions are economic solutions. Health professionals are among the people best positioned to make sure that the public and policy makers understand this.
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This research looked at the predictors, motivators and barriers at the individual level, of following and acting on advice provided through the Air Quality Health Index program.
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This document provides a brief summary of options for assessing what portion of any measured behavior changes resulted from your program and what portion resulted from other influences. These options can also be used to attribute the affects of your program on a wide range of related variables such as resources used, pollutants released, accident rates and health status.
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This 2017 study compares two modes of visually presenting information - one using photographs and the other using cartoons - on audience's knowledge, attitudes and behavioural intentions.
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This is the place to go for information and tools related to idling prevention programs. You'll find research, tools and findings, prepared articles, and ready-to-use graphics. A site newsletter provides news, a variety of graphics, presentations and other ideas for your idle-free campaign.
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HINTS collects nationally representative data routinely about the American public's use of cancer-related information (including specific cancers, nutrition, physical activity, tobacco.
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EBCCP is a searchable database of evidence-based cancer control interventions and program materials. Topics include specific cancers, diet / nutrition, obesity, physical activity, sun safety and tobacco.
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Changing consumers' diets and using more efficient farming methods globally are both essential to stave off irreversible damage to the environment, a new study says.
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Provides photographs, illustrations and multimedia files, with image collections for environmental health, natural disasters, anatomy, biological sciences, heart health, nutrition, chemicals and drugs, diseases (including AIDS) and organisms.
Most of the images in the collection are in the public domain and are thus free of any copyright restrictions.
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While this resource is over a decade old, it is still a rich source of information. Contains an introduction to social marketing, and sections on program description, market research, market strategy, interventions, evaluation, and implementation. Also contains examples, resources, research tools and a media library with videos. Users can develop plans and models that can be imported into common word processors
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The Centre's Climate Change in the American Mind program tracks and provides ongoing reports on public understanding of climate change and support for climate policies. Also works with specific intermediaries to influence public dialogue on climate change (e.g. weathercasters, health professionals, and the EcoRight.) Based at George Mason University.
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Child Trends is a leading American research organization focused exclusively on improving the lives of children and youth, especially those who are most vulnerable. Their website includes research briefs on: Child welfare, Early childhood, ECDC, Education, Families and parenting, Health, Juvenile justice, Poverty and inequality, Race equity, School health, Social and emotional development, Teen pregnancy and reproductive health, Trauma, and Youth development. The website is also home to the Early Childhood Data Collaborative (ECDC), which helps coordinate inter-state data on childhood, and provides tools and resources to encourage data-driven state policy changes.
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Includes many annotated links to other web-based resources supporting social marketing and social change
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A comprehensive picture of what disables and kills people across countries, time, age, and sex. The Global Burden of Disease (GBD) provides a tool to quantify health loss from hundreds of diseases, injuries, and risk factors, so that health systems can be improved and disparities can be eliminated.Collected and analyzed by a consortium of more than 2,300 researchers, the data capture premature death and disability from more than 300 diseases and injuries in 195 countries
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A free, searchable online registry of systematic reviews on the effectiveness of public health and health promotion interventions. The content has been quality rated. Bilingual (English and French).
Topics include: AIDS, environmental health, fitness, injury prevention, nutrition, safety, cycling, walking, water quality
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