Tools- of Changes

A guide to crafting climate change messages that are engaging, understandable, accurate and effective.This Guide covers: Knowing your audience; using mental models Getting your audience's attention; framing Translating...

This guidebook contains a range of best practices for overcoming barriers to water efficiency, sustainable landscaping and sustainable transportation through alternative development standards, alternative housing and xeriscaping. It also...

Promoting and Sustaining Consumer Demand for Highly Fuel Efficient Automobiles. Canadian consumer segmentation, barrier analysis and strategy suggestions regarding the purchase of highly efficient vehicles. Download PDFThe guidebook...

Covers a wide range of sustainability topics. Includes on-line, print and videos...

This site provides Canadian motorists with helpful tips on buying, driving and maintaining vehicles to reduce fuel consumption and greenhouse gas emissions that contribute to climate change. It includes extensive information to support...

This site offers extensive case studies, tools, resources and research related to workplace commuting initiatives. The Best Workplaces for Commuters program provides national recognition for qualifying employers in the United States....

Covers radio and TV public service ads (PSAs)Topics include: environment (environmental involvement, global warming, oceans), fatherhood involvement, health and safety (booster seats, child abuse, asthma, obesity, crime prevention,...

This site helps community leaders, parents and schools develop programs and strategies that encourage and enable more children to safely walk and bike to school. It offers news, state contacts, a 'how-to' manual, and extensive resources for...

 This short paper was written to engage health professionals in our efforts to mitigate and adapt to climate change, Its central message is that climate solutions are health solutions, and health solutions are economic solutions. Health...

Insights from the psychology of judgment and decision making that might help the climate community communicate global warming science to an often skeptical public....

Of those Americans who think global warming is happening, nearly two in three (62%) say they are either extremely (30%) or very (32%) sure that it is. Three years ago, in May 2011, fewer (54%) were as sure. Also, Americans continue to be...

This document provides a brief summary of options for assessing what portion of any measured behavior changes resulted from your program and what portion resulted from other influences. These options can also be used to attribute the...

An assessment of the evidence for rebound effects and net economy-wide energy savings from improved (building and transportation) energy efficiency.The potential energy savings from improved energy efficiency and sustainable transportation...

Includes a climate change communication primer for public health professionals, and reports based on ongoing national surveys of Americans' climate change and energy beliefs, attitudes, policy support and behavior...

This blog post provides an illustrated, step-by-step example of how to craft an action-based climate change communication that incorporates lessons from behavioral psychology...

This study used an online national quota sample to compare three approaches to communicating the scientific consensus on climate change, namely: (a) descriptive text, (b) a pie chart and (c) metaphorical representations.How to communicate...

This study suggests the need for a public health education campaign to help Americans understand the health risks of climate change.Americans are generally unaware of the potential health consequences of global warming. When asked what...

This is the first report on this theme written for a European audience.  It follows a 2013 report on communicating with a centre-right audiences in Britain. The approach taken is strongly grounded in the wider research into political values...

This report provides results from three studies that collectively find that global warming and climate change are often not synonymous--they mean different things to different people--and activate different sets of beliefs, feelings, and...

This guide presents information on effective climate change communication in a digestible, actionable form to enable communicators to 'up their game' when engaging Americans on climate solutions of all types and scales.This guide...

The toolkit models how to use the FrameWorks Institute's evidence-based recommendations for communicating with average Americans about these issues in ways that build public understanding and support.This toolkit helps frame environmental...

This handbooks outlines twelve practical and easy-to apply principles for smarter communication about climate change uncertainties.Have you ever struggled with the communication of climate change uncertainties? Are you frustrated by climate...

This report provides top-line conclusions about language about climate change that could mobilise activity across the world's 5 main faith groups: Buddhist, Christian, Hindu, Jewish and Muslim.Our Voices (a campaign of GreenFaith and the...

This report identifies nine principles for communicating about flooding in a changing climate.  This is a practical resource for campaigners, policy makers and those working with communities directly affected by flooding to. Its purpose...

A good, detailed, freely accessible overview of program evaluation and attribution methods....

A summary of time-tested behavior-change theories and models, and lessons from social movements, that can be used to help foster forest conservation actions and a culture of sustainable forestry among woodland owners. More broadly, the...

With a continuing political polarisation around climate change and energy issues, there is an urgent need to reflect the views of centre-right citizens accurately and to build communications around their values. This report presents the...

When consensus about a risk or mitigating behavior is newly developed and/or not clearly understood, communicating that consensus through teachers / instructors can be critical. While this blog entry focuses on climate change, it may also...

Why are men less likely than women to embrace environmentally friendly products and behaviors? Building on prior findings that men tend to be more concerned than women with gender-identity maintenance, this article argues that this green...

The Medical Society Consortium on Climate and Health publishes highly credible reports documenting the impacts of climate change on health.Eleven of the United States's leading medical societies formed the Medical Society Consortium on...

This study compares two modes of visually presenting information  – one using photographs and the other using cartoons – on audience’s knowledge, attitudes and behavioural intentions.This study compares two modes of visually presenting...

Changing consumers'diets and using more efficient farming methods globally are both essential to stave off irreversible damage to the environment, a new study says.The research, from the University of Minnesota, found that future increases...

This paper links climate science and behavioural science, estimates the potential impact of behavioural programs, and predicts the three types of behavioural programs with the largest impact.The authors of this paper link the C-ROADS...

This communications Handbook, commissioned by the Intergovernmental Panel on Climate Change offers a wealth of research on the science of climate change communication, practical tips and case studies. Also noted below is Climate Outreach's...

This report offers the most complete overview to date of agricultural technologies considered climate-smart around the world, including specific barriers to their adoption.While Climate Smart Agriculture (CSA) is diverse, just five...

Guardian picture editor Fiona Shields explains why The Guardian will be using fewer polar bears and more people to illustrate its coverage of the climate emergencyBecause “images that define climate change shape the way it is understood and...

This guide outlines research and tips on talking about airplane trips and climate change.Avoiding air travel had been identified as the third most effective way for individuals to reduce their greenhouse gas emissions, after having fewer...